Outdoor TV is a display device specifically designed for outdoor environments, integrating commercial and leisure purposes, and must be able to cope with various climate changes throughout the day. ‌

Overview of Market Development

With the development of electronic technology, LED display screens and other technologies have been widely used in the North America outdoor TV market, which has driven the growth of the North America outdoor TV market. According to our research data, the estimated size of the North America outdoor TV market in 2024 is $204 million, an increase of 6.98% compared to 2023.

In the future, with the increase of outdoor entertainment and leisure activities, as well as the growing demand for outdoor TV in the tourism and hotel industries, it is expected that the North America outdoor TV market will continue to maintain a steady growth trend. In addition, emerging brands and technological innovations will further drive the development of this market. It is expected that by 2029, the size of the outdoor TV market in North America will increase to $291 million.

Analysis of Market Competition Pattern

From the perspective of market competition, the concentration of outdoor TV market in North America is moderate. Data shows that in 2023, the outdoor TV output value of the top 3 companies in the industry totaled $66.74 million, with a total output value share of 34.94%. The top three companies were SunBriteTV, SkyVue, and MirageVision. In 2023, these three companies' outdoor TV output value accounted for 15.40%, 10.57%, and 9.34% of the North America market, respectively.

Source: www.globalmarketmonitor.com

Segmented Market Analysis

From the perspective of product types, outdoor TVs can usually be classified into types such as ≤ 32 inches, 33-42 inches, 43-55 inches, 56-69 inches, and ≥ 70 inches based on size. Some brands have also launched giant outdoor TVs of 144 inches and 201 inches. Among them, 43-55 inch and 56-69 inch outdoor TVs dominate the market.

From the perspective of market development in major countries, the US is the largest revenue generating country for outdoor TV in North America. Data shows that the estimated revenue of the outdoor TV market in the US in 2024 is $176.79 million, and the market share is expected to reach 86.66%; Canada is expected to rank second with an 8.53% share.