Sports agency services refer to the industry that provides intermediary, consulting, agency, and other services for athletes, sports events, and sports organizations. In the sports industry, sports agency services play a role as a bridge and link, promoting the rapid development of the sports industry by providing specialized services to all parties. ‌

Sports agency services not only help athletes plan their careers, connect with high-quality resources, improve their competitive level and market value, but also achieve the rational allocation of sports resources, maximize the interests of all parties, and improve the efficiency of the entire sports industry. ‌

Overview of Market Development

The acceleration of digital transformation and the application of technological means have improved the efficiency and accuracy of agency services. With the rapid development of the sports industry, agency services play an important role in athlete agency, event promotion, and other aspects. This has driven the expansion of the global sports agency service market. According to our research data, the global sports agency services market is expected to reach $5133 million in 2024, an increase of 10.65% compared to 2023, and is expected to continue growing to $8095 million by 2029. The CAGR for 2024-2029 is 9.54%.

Segmented Market Analysis

From the perspective of product types, sports agency services can be divided into two categories based on different service types: athlete agency services and corporate agency services. Among them, athlete agency services dominate the market, with an estimated market share of 74.74% in 2024.

From an application perspective, the downstream market of sports agency services can be segmented into football, basketball, soccer, and hockey according to different sports projects. Among them, the football field holds the largest share, estimated at 44.22% in 2024.

Source: www.globalmarketmonitor.com

Market Analysis of Major Regions

From a regional perspective, the global sports agency services market is dominated by three major regions: North America, Europe, and Asia Pacific. Among them, Europe is the largest revenue market. Data shows that the estimated revenue of the European sports agency services market in 2024 is $2241 billion, and the market share is expected to reach 43.66%; The North American and Asia Pacific markets are expected to rank second and third with market shares of 34.76% and 15.20%, respectively.

Regions	Market Revenue (Million USD)	Market Share
North America	1784	34.76%
Europe	2241	43.66%
Asia Pacific	780	15.20%
Middle East & Africa	58	1.13%
South America	271	5.28%