Global Enterprise A2P SMS Market Drivers and SWOT: Market Growing at a CAGR of 3.45% from 2024 to 2029

Global Enterprise A2P SMS Market Overview

According to Global Market Monitor, the global enterprise A2P SMS market size will be $74.58 billion in 2024 with a CAGR of 3.45% from 2024 to 2029.

Market Competition

Infobip, CLX Communications, SAP Mobile Services, Vodafone Group Plc. and Syniverse Technologies are the five key players in the global enterprise A2P SMS market.

Infobip is an international IT and telecommunications enterprise. It uses a private cloud infrastructure and a zero-hop connection with global telecommunications to run a full-stack communication platform as a service. Services include A2P SMS messaging, A2P voice, A2P RCS, application notifications, email, chat application messaging, and carrier billing.

Market Drivers

First, the increase in mobile phone users has increased market demand. According to the Global System for Mobile Communications Association, 54% of the world's population, or 4.3 billion people, own a smartphone. Its data shows that there are 4.6 billion mobile Internet users, 4 billion of whom access services through smartphones, and China accounts for more than a quarter of this number.

A2P (application to person) SMS service allows applications to send messages to mobile users. Typical examples of this include payment notifications, appointment reminders, bank account updates, mobile tickets, ticket information updates, and more. With the increase of mobile phone users and the popularity of the Internet, mobile phone applications in the market have increased rapidly, and application developers have increased demand for A2P (application-to-person) messaging services.

Secondly, technological innovation in the field of A2P has expanded its scope of application. The problem with traditional A2P SMS services is that the whole process is not smooth and the cost of using them is too high. Traditional A2P SMS services require companies to keep in touch with various intermediaries, such as SMS integrators, gateway providers, marketers resellers, etc., before they can access the SMS library of different network operators. Now, some brand-new cloud communication platforms use various easy-to-use technologies to improve the quality of information delivery. They also combine a pay-as-you-go pricing model for cloud services with simple phone application programming interface tools, allowing developers to integrate SMS functionality into their applications while maintaining low operating costs. The technological innovation in the A2P field has expanded the downstream application group and provided more opportunities for the development of the industry.

S	Continuous advancement of technology promotes industry development Stable growth in market demand
W	The industry is changing rapidly, requiring companies to have strong capabilities Industry competition is becoming fierce
O	An increase in Internet users opens up more opportunities for the industry Emerging regions have great potential
T	Regulatory requirements across regions may change, affecting business

For more industry information, please refer to our latest released "2023 Global Enterprise A2P SMS Market Analysis Report, Key Competitors, Market Effect Factors, Growth, And Forecast".