Craft beer refers to beer that is fermented using only malt, hops, yeast, and water, without adding any artificial additives. It emphasizes handmade manufacturing, independence, and niche, and has strict requirements for the scale of distilleries. Craft beer, with its unique brewing process and flavor, has gradually gained popularity among consumers and become a new force in the beer market.

Overview of Market Development

The global craft beer market is rapidly developing and has become an important growth point in the beer industry. In recent years, consumers' increasing demand for beer quality, taste, and personalization has driven the rapid growth of the craft beer market. Although its share in the overall beer market is relatively small, its growth rate far exceeds that of traditional industrial beer.

According to our research data, the global craft beer market revenue is expected to reach $75.69 billion in 2024, an increase of 10.05% compared to 2023. In the future, with the surge in demand for beer in emerging markets and the rise of online beer retail, it is expected that the global craft beer market will continue to maintain a growth trend. By 2029, its market revenue is expected to increase to $121.79 billion. The CAGR for 2024-2029 is estimated to be 9.98%.

Segmented Market Analysis

From the perspective of product types, the mainstream product types in the global craft beer market currently include wheat beer, fruit beer, amber ale beer, and bock beer. Among them, wheat beer holds the largest market share, estimated at 30.74% in 2024.

From the perspective of sales methods, offline sales are still the main sales method for craft beer, and it is expected to occupy 95.33% of the market share by 2024. However, it is expected that the proportion of online sales will continue to increase in the future.

 

Source: www.globalmarketmonitor.com

Analysis of Market Competition Pattern

From the perspective of market competition, the concentration of the global craft beer market is extremely low. According to our data, the total output value of craft beer from the top 3 companies in 2023 was $3929 million, with a total output value share of 9.14%. The top three companies were Boston Beer Co., Van Pur, and Anheuser Busch InBev. In 2023, these three companies accounted for 4.96%, 2.11%, and 2.08% of the global market share.

Companies	Output Value (Million USD)	Share
Boston Beer Co.	2132	4.96%
Van Pur	905	2.11%
Anheuser-Busch InBev	892	2.08%
Top3 Companies	3929	9.14%