Trading cards is a kind of game with collecting and trading cards as the core gameplay. Players collect cards through purchase, exchange, and other means, build decks, and battle against others according to rules. As a popular way of entertainment, trading cards not only come in a wide variety, but also carry different IP cultures, and are deeply loved by players around the world. ‌

Overview of Market Development

The global trading card market has shown a steady growth trend in recent years. According to our research data, the estimated revenue of the global trading card market in 2024 is $1082 million, an increase of 2.14% compared to 2023.

In the future, factors such as digital transformation, IP linkage and cross-border cooperation, and e-sports events will drive further market development. In addition, the market will further standardize and specialize, with a clear trend of integration between online and offline, and broad development space in the international market. It is expected that by 2029, the global trading card market revenue will increase to $1367 billion. The CAGR for 2024-2029 is estimated to be 4.79%.

Analysis of Market Competition Pattern

From the perspective of market competition, the concentration of the global trading card market is relatively high, with the top 3 companies in the industry having a market share of 69.28% in 2023. The top three companies were Panini, Topps, and Upper Deck. In 2023, these three companies accounted for 33.17%, 24.03%, and 12.08% of the global market revenue in the trading card market, respectively.

Source: www.globalmarketmonitor.com

Segmented Market Analysis

From the perspective of product types, trading cards can be roughly divided into two categories: sports cards and non-sports cards. Among them, sports cards dominate the market, with an estimated market share of 70.24% in 2024.

From a regional perspective, the global trading card market is dominated by three major regions: North America, Europe, and Asia Pacific. The total revenue of these three major regional trading card markets accounts for over 90% of the global total revenue. Among them, North America is the largest revenue market. Data shows that the estimated revenue of the North American trading card market in 2024 is $462 million, and the market share is expected to reach 42.72%.

	Market Revenue (Million USD)	Market Share
Segmented by Type
Sports Cards	760	70.24%
Non-sports Cards	322	29.76%
Segmented by Region
North America	462	42.72%
Europe	338	31.19%
Asia Pacific	196	18.11%
South America	60	5.53%
Middle East & Africa	26	2.44%