A hair straightening brush, also known as a perm plate, is a high-temperature electronic product used to straighten hair. The principle is to achieve straight hair effect in a short period of time by heating and compressing air. As a professional hair styling tool, the hair straightening brush has multiple products in the market to meet the needs of different consumers.

Classification of Hair Straightening Brushes

By material: The manufacturing materials for hair straightening brushes mainly include metal plates and ceramic plates.

Divided by function: hair straightening brushes with negative ion hair care function, hair straightening brushes with temperature display function, hair straightening brushes with constant temperature function, etc.

Overview of Market Development

The global hair straightening brush market shows a steady growth trend, with broad prospects for future development.

Market size and growth: According to our research data, the global hair straightening brush market size is estimated to be $652 million in 2024, an increase of 6.72% from 2023, and is expected to continue to increase to $921 million by 2029. The CAGR for 2024-2029 is estimated to be 7.15%.

Market opportunities and challenges: The increasing importance placed on personal care and beauty products by consumers, coupled with the rapid growth of demand in emerging markets, have brought opportunities to the market. At the same time, the market competition is fierce, and enterprises need to increase their R&D investment and brand building efforts.

Analysis of Market Competition Pattern

From the perspective of market competition, the concentration of the global hair straightening brush market is low. According to the data, the total revenue share of the top 3 companies in the hair straightening brush market in 2023 was only 17.51%. The top 3 companies were Dafni Hair Products, Inc., Conair, and Philips. In 2023, these three companies will have a global market share of 6.23%, 6.01%, and 5.27% in the hair straightening brush market revenue, respectively.

Source: www.globalmarketmonitor.com

Market Analysis of Major Regions

From a regional perspective, the global hair straightening brush market is mainly concentrated in the three major regions of North America, Europe, and Asia Pacific. These three major regions account for over 90% of the global revenue from the hair straightening brush market. Among them, North America is the largest revenue market. Data shows that the estimated revenue of the North American hair straightening brush market in 2024 is $233 million, and the market share is expected to reach 35.69%.

Regions	Market Revenue (Million USD)	Revenue Share
North America	233	35.69%
Europe	169	25.94%
Asia Pacific	205	31.42%
South America	32	4.91%
Middle East & Africa	13	2.04%