C2C (Customer to Customer) e-commerce refers to the electronic commerce between individuals. C2C business platform provides an online trading platform for both buyers and sellers, allowing sellers to actively offer goods for online auction, while buyers can choose their own goods for bidding. C2C e-commerce has become an important part of the development of the Internet industry and has begun to become the mainstream in China's e-commerce field. ‌

Overview of Market Development

In recent years, with the deepening development of the digital economy and the increasing acceptance of online shopping by consumers, the C2C e-commerce market has shown a rapid growth trend. The market size is constantly expanding, the number of trading platforms is increasing, the user base is huge, and young people have become the main user group. At the same time, the industry competition is fierce, the quality of platform services is constantly improving, and the user experience is optimized. The introduction of policies and regulations has further standardized market order and protected consumer rights.

According to our research data, the estimated revenue of the global C2C e-commerce market in 2024 is $931 billion, an increase of 7.37% compared to 2023. It is expected that in the coming years, the market will continue to maintain a rapid growth trend, and the emergence of technological innovation and emerging e-commerce models will further drive market development. Driven by concepts such as idle economy recycling, the C2C market is expected to gain better development opportunities. By 2029, the revenue scale of the global C2C e-commerce market is expected to increase to $1260.34 billion. The CAGR for 2024-2029 is estimated to be 6.24%.

Analysis of Downstream Application Pattern

From the perspective of downstream application patterns, the application of C2C e-commerce involves various industries such as clothing & footwear, consumer electronics, beauty & personal care, food, home furnishings, and sports and leisure. Among them, the clothing & footwear sub segment currently holds the highest share, estimated to be 22.76% in 2024.

Source: www.globalmarketmonitor.com

Market Analysis of Major Regions/Countries

From a regional perspective, the global C2C e-commerce market is mainly concentrated in the three major regions of North America, Europe, and Asia Pacific. Among them, the Asia Pacific region is the largest revenue market, with a revenue share of over 55% in 2024. From a national perspective, China is the largest revenue generating country. Data shows that the estimated revenue of China's C2C e-commerce market in 2024 is $450.27 billion, with an expected revenue share of 48.36%.

Regions/Countries	Market Revenue (Billion USD)	Revenue Share
USA	187.58	20.15%
Europe	147.30	15.82%
China	450.27	48.36%
Japan	16.09	1.73%
India	11.44	1.23%
Southeast Asia	35.41	3.80%
Latin America	21.54	2.31%
Middle East & Africa	31.35	3.37%

Source: www.globalmarketmonitor.com