Makeup brushes are tools used to apply cosmetics, with a wide variety and unique features. According to different application parts and functions, makeup brushes can generally be divided into two categories: facial brushes (such as makeup setting brush, foundation make-up brush, powder blusher brush, facial repair brush, etc.) and eye brushes (such as eye shadow detail brush, halo dye brush, eyebrow brush, etc.).

Overview of Market Development

In recent years, with the continuous expansion of the beauty industry, the makeup brush market has continued to expand. According to our research data, the estimated global makeup brush market size in 2024 is $2.084 billion, an increase of 7.77% compared to 2023. In the next few years, with the continuous innovation of makeup brush design and material technology, as well as the increasing demand for high-quality makeup brushes from consumers, it is expected that the market will continue to maintain a rapid growth trend. By 2029, the global makeup brush market size is expected to increase to $2.827 billion. The CAGR for 2024-2029 is estimated to be 6.29%.

Analysis of Market Competition Pattern

From the perspective of market competition, the concentration of the global makeup brush market is moderate. According to the data, the total revenue share of the makeup brush market for the top 3 companies in the industry in 2023 was 31.44%. The top 3 companies were L'Oreal, Shiseido, and Estee Lauder. In 2023, these three companies accounted for 16.54%, 7.74%, and 7.16% of the global makeup brush market revenue, respectively.

Source: www.globalmarketmonitor.com

Segmented Market Analysis

From the perspective of product types, makeup brushes can be divided into two categories: natural hair makeup brushes and synthetic hair makeup brushes, depending on the source and characteristics of the hair. Among them, the synthetic hair makeup brush segment dominates the market, with an estimated market share of 67.07% in 2024.

According to different sales channels, the makeup brush market can be divided into offline sales market and online sales market. At present, the offline sales segment dominates the market, with an estimated market share of 82.30% by 2024.

	Market Size (Million USD)	Market Share
Segmented by Type
Natural Hair Makeup Brushes	686	32.93%
Synthetic Hair Makeup Brushes	1398	67.07%
Segmented by Sales Channel
Offline Sales	1715	82.30%
Online Sales	369	17.70%