Global Cold Pressed Juices Market Overview
According to Global Market Monitor, the global cold-pressed juices market size will be $657.23 million in 2024 with a CAGR of 7.25% from 2024 to 2029.
Due to the advent of cold pressing technology, extracting fruit or juice directly from fruits, vegetables, and other agricultural products is easier. The temperature pressure exerted on the product during cold pressing not only helps to extract a fine mixture of juice and pulp but also improves the quality of the extract.
Market Competition
Cold-pressed juice market concentration is not high. Cold-pressed juice products are natural products that do not contain harmful chemicals and pigments. As a result, manufacturers can make their products attractive to health-conscious consumers because they are 100% natural. With new product launches and a broad product portfolio, companies aim to attract new customers and increase market share. They are also committed to providing customized juices based on the fruits and vegetables chosen by consumers, which can be delivered to their doorsteps. This approach helps manufacturers differentiate their product offerings and provide consumers with multiple juice flavor options.
Quintus Technologies, one of the leading companies in the high-pressure sector, brings revolutionary fresh processing solutions to the fruit juice industry with its HPP (Ultra-High Pressure processing) technology, which achieves freshness without thermal processing and guarantees the perfect balance between nutrition and safety.
Market Drivers
Increasing attention to various health issues, coupled with the health benefits associated with the consumption of cold-pressed juices, is expected to drive the market's growth. The increasing health awareness of consumers is gradually leading to a preference for safer, convenient, healthy, and refreshing beverages. Consumers are shifting to consuming beverages that are calorie-free, caffeine-free, and contain no artificial ingredients. Because cold-pressed juices can easily incorporate added minerals and vitamins into one's diet, they are becoming more and more popular. It is expected that during the forecast period, the growing sedentary lifestyle and different food patterns will drive the growth of the cold-pressed juices market.
Cold-pressed juices have higher nutritional value than other types of juices because they are not heated during the preparation process. The nutrients contained in cold-pressed juices can fight toxins, detoxify the body, and enhance immunity and health. Cold-pressed juices are richer in vitamins, minerals, and other nutrients than other juices. In addition, other common health and nutritional benefits of cold-pressed juices (for example, boosting the immune system, increasing energy levels, improving skin defects, and lowering cholesterol) may further drive its adoption, especially during the forecast period.
Drivers |
The cold-pressed juice market uses pasteurization called high-pressure processing (HPP). |
New product launch |
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Consumers' health awareness continues to increase. |
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High nutritional value |
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Challenges |
Low shelf life of cold-pressed juices |
The disadvantages of cold-pressed juices |
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The high cost of cold-pressed juices |
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