A Cereal Bar is a pre-packaged food item that contains oats, nuts, honey, dry fruits, and puffed rice and is rolled in the shape of a bar. Cereal bars are available in various flavors such as strawberry, peanut butter, honey, chocolate, and banana. They are high in proteins and fibers and low in carbohydrates and sodium, and they contain vitamins, minerals, and antioxidants.
Cereal Bars Market Conspectus
Global Cereal Bars Market Report demonstrated that Cereal Bars market is poised to present surging growth during the predicted period from XXXX USD in 2019 to XXXX USD by 2026 with a CAGR of XXXX%. Global economic development, government policy adjustment, related industry dynamics, industrial upgrading, and competition among enterprises are influencing the development of Cereal Bars market. A distinctive and comprehensive picture of Cereal Bars is embodied in the report.
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Major Participators Landscape
Major participators covered in this report are Atkins Nutritionals, Cliff Bar, General Mills, Kellogg's, Nestle, Quaker Oats, PepsiCo, Freedom Foods, Kashi, McKee Foods, Mars, Pharmavite, and Naturell Indiaand. To cater to the need of consumers, manufacturers focus on product innovation, brand extension, and the introduction of new product. Some of them will be endowed with vital future while others will show a weak growth during the prospective timeframe.
Kellogg’s is the industry giant and holds one-third of the market share of the global cereal bars market. The dominant is mainly because of the growing emphasis on the benefits of a healthy diet, growing investments in research, and development for new product.
Market Dynamics Abstract
First and foremost, the market growth is primely attributed to the increasing importance attached to health by population, the increasing demand for convenient and healthy food, and changing lifestyle. Changing lifestyle is owing to the hectic lifestyle of working middle-class population, which has resulted in increased consumption of cereal bars for its high nutritional value. Secondly, rising disposable income, further development of urbanization, and growth of the middle-class population in emerging countries are also giving impetus to the Cereal Bars market growth.
Market Challenges Abstract
On the contrary, Cereal Bars market growth is anticipated to be retarded by some factors such as the rising cost of raw materials and fluctuate supply.
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Cereal Bars Type Abstract
On the basis of the type, the Cereal Bars can be bifurcated into Snack bars, Energy nutrition bars, and Other bars.
The snack bars segment dominated the global market with a share of more than 71% in 2018. These bars consist of oats, sugar, dry fruits, flour, honey, wheat, corn, puffed rice, and nuts wherein hydrogenated oils and fats are excluded. With a hectic lifestyle, people are preferring eating snack bar than traditional cereal breakfast in the morning owing to saving time.
Cereal Bars Application Abstract
The Cereal Bars are commonly used into Supermarket, Department store, Snacks store, and On-line selling.
Supermarket segment holds the major market share of more than 50% due to its extensive employment. Furthermore, with the increasing penetration of internet and high adoption of smartphone, the On-line selling segment is anticipated to witness considerable growth during the predicted years.
Key Regions Overview
North America dominated the Cereal Bars market and expected to witness stable growth during the forecast period. Within North America, the U.S. held the major market share owing to the highest consumption for Cereal Bars and the eating habits. The Asia Pacific is projected to be the fastest growing region during the predicted timeframe. The market growth is benefits from many factors such as growing economies, the increasing disposable income, the increasing middle-class population, and a rise in health consciousness among people. China and India are the two major countries in Asia Pacific which hold the highest shares in the cereal bars market. The rising living standard of middle-class population, increasing income, and higher consumption level are factors that attributing the market growth in this region.
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Target Audience:
• Cereal Bars manufacturers
• Raw material suppliers of Cereal Bars
• Distributors and resellers of Cereal Bars
• Cereal Bars industry associations
• Product managers, Cereal Bars industry administrator, C-level executives of the industries
• Market Research and consulting firms
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