Data masking or data obfuscation is the process of hiding original data with random characters or data. The main reason for applying masking to a data field is to protect data that is classified as personal identifiable data, personal sensitive data or commercially sensitive data, however the data must remain usable for the purposes of undertaking valid test cycles. It must also look real and appear consistent. It is more common to have masking applied to data that is represented outside of a corporate production system. In other words, where data is needed for the purpose of application development, building program extensions and conducting various test cycles. It is common practice in enterprise computing to take data from the production systems to fill the data component, required for these non-production environments. However, the practice is not always restricted to non-production environments. In some organizations, data that appears on terminal screens to call center operators may have masking dynamically applied based on user security permissions. (e.g.: Preventing call center operators from viewing Credit Card Numbers in billing systems)
Data Masking Technology Market Conspectus
Global Data Masking Technology Market Report demonstrated that Data Masking Technology market is poised to present surging growth during the predicted period from XXXX million USD in 2019 to XXXX million USD by 2026 with a CAGR of XXXX%. Global economic development, government policy adjustment, related industry dynamics, industrial upgrading, and competition among enterprises are influencing the development of Data Masking Technology market. A distinctive and comprehensive picture of Data Masking Technology is embodied in the report.
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Major Participators Landscape
Major participators covered in this report are Arcad Software, CA Technologies, Compuware, Delphix, Ekobit, IBM, Informatica, IRI, Mentis, Micro Focus, Oracle, Solix, Oracle Corporation, Innovative Routines International, Inc, Net 2000 Ltd., Camouflage Software Inc., and ARCAD Software. To cater to the need of consumers, manufacturers focus on product innovation, brand extension, and the introduction of new product. Some of them will be endowed with vital future while others will show a weak growth during the prospective timeframe.
Market Dynamics Abstract
First and foremost, the market growth is primely attributed to the need for data security, the need to protect data from unauthorized exposures, the rising need for decreasing the risk of data beaching, and privacy concerns from various end-use applications. Secondly, compliance with privacy regulations, increasing organizational data volume, and growing focus on the development of data masking technology are also giving impetus to the Data Masking Technology market growth. Furthermore, the continuous technology advancement is another important factor that expected to help the Data Masking Technology market to grow.
Market Challenges Abstract
Contrarily, Data Masking Technology market growth is anticipated to be retarded by some factors. For example, less efficiency to hide all the data is the major restraining factor for the data masking market.
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Data Masking Technology Type Abstract
On the basis of the type, the Data Masking Technology can be bifurcated into Static and Dynamic.
Data Masking Technology Application Abstract
The Data Masking Technology is commonly used into Finance, Marketing & Sales, Operations, and Legal.
Marketing& Sales segment is anticipated to occupy more market share during the predicted years. Data masking technology is used by many organizations in this industry to ensure the security of customer’s sensitive data and to maintain their brand image in the market. Need for solutions to avoid frauds is fueling the growth of data masking technology.
Key Regions Overview
North America dominated the Data Masking Technology market and expected to maintain the trend during the forecast period due the presence of developed economies such as US which stressing over advance innovating existing solutions. Penetration of analytics and early adoption of technologies across many industries such as transportation, manufacturing, and healthcare expected to drive the growth of data masking technology market in this region over the forecasted period.
Asia Pacific is expected to be the fast-growing market due to the increasing volume of data and the need for solutions to protect sensitive data. Furthermore, the increasing adoption of IOT and remote sensors across many industries are expected to promote the Data Masking Technology market during the forecasted period.
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