Dishwasher Market in China Is Accumulating

Many people have begun to cook at home due to the epidemic, so washing dishes and pots have been put on the agenda. According to relevant data, during the epidemic, the usage rate of dishwashers in Europe increased by 24%, and dishwashers have become an indispensable household appliance in European households. Looking at the domestic situation, the Baidu index shows that from the end of January to the beginning of March, the dishwasher search index increased by 64% year-on-year during the period of concentrated outbreaks in the country. In the first quarter of this year, domestic dishwasher sales amounted to 246,000 sets, with sales reaching 1.04 billion yuan, of which retail sales increased by 10.4% year-on-year, leading the kitchen appliances and even the entire home appliance category.

The epidemic has caused people to deepen their concept of health and cherish and yearn for a healthy life. Even if the epidemic situation is good, dishwasher products still have not shown signs of popularity in the domestic market.

According to historical data, the retail sales of domestic dishwashers have been on the rise since 2013, from 76,000 units in 2013 to 1.356 million units in 2018. In 2018, market sales reached 5.925 billion yuan.

However, the penetration rate of domestic dishwashers, 3%, is far lower than that of developed countries such as Europe, America, and Japan, among them, American has the highest penetration rate.

The main reasons for the low penetration rate of dishwashers in the domestic market are the following.

First, domestic consumers understood the dishwasher correctly in the early stage, most of which believed that dishwashers are energetic waste not clean. However, according to actual test results, the dishwasher can save three-quarters of water and one-third of electricity, which achieves higher cleanliness and sterilization effects. The frugal older generation is particularly cautious in purchasing durable household appliances. Especially on the basis of this misunderstanding, it is more difficult for dishwashers to penetrate ordinary family smoothly.

Second, due to differences in Chinese and Western style of kitchens and dining habits, dishwashers produced by foreign brands cannot be highly compatible with the current situation of Chinese kitchens. In addition, the difference between Chinese and Western kitchen space, Chinese kitchen is relatively small, mainstream dishwashers are large and standardized in size, which need the kitchen to be modified during installation. It is almost impossible to install built-in dishwashers in renovated houses. It can be seen that the dishwasher that should have provided convenience to consumers has brought various problems, not bought by most consumers naturally.

Second, and most importantly, the price of dishwashers is expensive, and the expected effect haSo, many manufacturers deviated from the manufacturer's propaganda. In 2018, the average selling price of dishwashing exceeded 5,500, which was much higher than the prices of other home appliances. High added value is often given to the High-value products. However, it can be seen from past consumer feedback that most consumers have not achieved the expected result. For example, the drying effect of the manufacturer's integrated washing and drying machine is different from the consumer's idea of drying. Consumers think that drying is that there is no water in the machine after washing, which can prevent the growth of bacteria effectively, but in fact, there are still water droplets on the inner wall and edge of the bowl, and the effect of separating bacteria is not obvious, as the principle of the machine is to use the high temperature after cleaning to dry the inside of the machine, which did not meet the consumer's expectations, causing a bad initial-impression to the customer on the dishwasher. In addition, the early development of the industry was immature, the product quality was uneven, and the reputation of the industry was not very good, which became a stumbling block for later market promotion.

After more than 20 years of industry development, products have been continuously upgraded and improved. At the same time, thanks to the popularity of the Internet, consumers have also gained a new understanding of dishwashers. It is expected that the domestic dishwasher will usher in development opportunities.

Dishwashers Consumers Tend to Be Younger, And the Popularity of Dishwashers Is Just Around the Corner

The young generation of consumer groups with a relatively open consumption concept has become increasingly inclined to use dishwashers, which has brought positive signals to the future popularity of the dishwasher market. This logic is the same as the popularization of washing machines and bicycles, which were driven by the change in the concept of young people at that time. The consumption concept of a generation affects the change of a batch of consumer products. Nowadays, dishwasher products have entered the shopping cart of the young 80s and 90s, and the large-scale popularization of dishwashers has only left time to digest.

Dishwasher Localization Drives the Development of the Dishwasher Industry

In the early development of the industry, it was difficult for Western-style dishwashers to be integrated into Chinese-style kitchens due to the differences in Chinese and Western living habits. So, many manufacturers that have realized it have stepped up their efforts in this regard and began to develop localized dishwashers that are more suitable for Chinese consumers. Midea, which previously focused on exporting dishwashers, also proposed an "easy-to-use Chinese dishwasher" strategy, focusing on Chinese-style sterilization dishwashers; Fotile uses sink dishwashers as its core label to grasp Chinese consumption demand. Besides, there are many products to meet local characteristics, Chinese-style bowls, 775mm embedded height, large-capacity dishwashers that can wash pots and pans at the same time, and drawer-type dishwashers.

At present, there are many dishwasher styles on the market, mainly including desktop dishwashers, independent cabinet dishwashers, built-in drawer dishwashers, and sink dishwashers.

Multifunctional dishwashers are becoming the first choice of young people, in which built-in dishwashers are currently the most mainstream type. They are generally embedded in the kitchen cabinets and other places. Although they are large in size, they do not take up any space and are more beautiful.

The dishwasher is once again eye-catching, which is a combination of the contribution of the past potential consumers and the wait-and-see and desire of existing potential consumers. The development of the dishwasher is a reflection of the improved living standards and increased health awareness, and also a testimony that we are willing to take action for it.

LEARN MORE:

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https://www.globalmarketmonitor.com/reports/589143-built-in-dishwashers-market-report.html

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