The Artificial Turf Market Is Promising

Artificial lawn is a chemical product that makes imitation grass silk from synthetic resin such as PE and PP, weaves it on the bottom cloth through professional equipment, and coats the back with fixed coating to make it have natural grass properties.

Artificial Turf Has A Long Life and Low Maintenance Cost

At present, artificial grass is close to natural grass in color, appearance, and tactility, and far superior to natural grass in terms of evergreen property, durability, anti-aging property, water-saving, installation and maintenance convenience, etc. The most outstanding characteristics of artificial grass are its long service life and low maintenance cost. The initial investment of artificial turf is high, but the overall cost (purchase + maintenance cost) of artificial turf over a decade is only half that of natural turf. According to the data, the initial installation cost of an artificial lawn is $9 per foot, while the initial installation cost of a natural lawn is $2.50 per foot. A 200-foot lawn with artificial grass costs $10,800, and natural grass only costs $3,000. But it costs only $175 a year to maintain an artificial lawn and $2,268 a year to maintain a natural lawn. Over ten years, the combined cost of an artificial lawn is about half that of a natural lawn, saving time, water, and air pollution.

From the perspective of production, since 2015, the global production of artificial turf has maintained a trend of continuous growth. The global production of artificial turf in 2019 is 297 million square meters; From 2015 to 2019, the annual compound growth rate of global artificial turf production was 14.76%, with a rapid growth rate. From the perspective of demand, the overall demand of the global artificial turf market shows a rapid growth trend. In 2019, the global sales volume of artificial turf reached 297 million square meters, and from 2015 to 2019, the global sales volume of artificial turf compound annual growth rate of 14.83%.

Artificial grass products are divided into two categories of sports grass and leisure grass. In the global artificial grass income structure in 2019, sports grass income accounted for 54%, while recreational grass income was slightly lower than that of sports grass, accounting for 46%.

At present, the growth of the sports grass market mainly comes from the increasing investment of sports fields in developing countries and the renewal of the stock of artificial sports turf in developed countries. The growth of the leisure grass market is mainly due to the improvement of product performance that satisfies more personalized needs and the deepening of consumers' awareness of water-saving and maintenance cost reduction.

Chinese Companies Show Off

Due to the dispersed market and channels, the global artificial turf industry has a low market concentration. In 2019, the sales volume of the top 5 artificial turf enterprises in the world accounted for 37%, and the sales volume of the top 10 artificial turf enterprises accounted for 51%. In 2019, The global market share of CoCreation reached 15%, and Qingdao Bellinturf, the second, accounted for 10%. The market share of other enterprises is below 10%. There are more than 400 enterprises in the industry, and 43 enterprises with an annual output of more than 1.5 million, or 11% of the enterprises contribute 85% of the output.

Among the top ten enterprises in the world, Field Turf, Sport Group, Domo Sports Grass, and Shaw Sports Turf are mainly Sports turf from the perspective of product type, and Sports turf products are easier to form scale and technical barriers. From the perspective of the product line, Chinese enterprises generally produce artificial turf products. European and American enterprises focus on high-end artificial sports grass markets in Europe and America, as well as the fields of stuffing, sports field design and paving. From the perspective of regional agglomeration, four of the top ten enterprises are from China, four are from Europe, and the remaining two are from the United States and Canada. From the perspective of FIFA certification, only Co-Create, Field Turf, Domo Sports Grass and TenCate Grass are global preferred suppliers. The rest are qualified suppliers. There are 7 FIFA preferred suppliers worldwide, and only one is an Asia-Pacific company.

Established European And American Manufacturers Monopolize the High-End Sports Grass Market

From the perspective of competition pattern, the established European and American manufacturers monopolize the high-end sports grass market, while Chinese manufacturers mainly focus on the leisure grass market and the middle and low-end sports grass market. Compared with sports grass, the requirements of leisure grass paving are simpler. With the advantage of cost efficiency, Chinese enterprises have a significant advantage in the leisure grass market. With the rapid expansion of leisure grass market capacity, the market share of domestic manufacturers is increasing rapidly.

Domestic Artificial Turf Market Continues to Develop, Driven by the Policies

China's artificial turf market started late, but the development speed is very fast. In the early 1920s, Chinese enterprises began to enter the field of artificial turf manufacturing. Since 2000, China's artificial turf industry has achieved rapid development, and the global production capacity has gradually transferred to China. Chinese enterprises represented by Co-create Turf have gradually occupied the main position in the global artificial turf industry, while the domestic artificial turf market demand has also been increasing.

In terms of encouraging the development of China's sports industry and strengthening the construction of a sports power, in recent years, China has issued a number of sports industry-related policies, vigorously supporting the development of football, fitness and other industries, and increasing the planning and construction of football fields, fitness trails and various sports facilities. In September 2019, a government document stated that the sports industry would make new progress in achieving high-quality development by 2020. By 2035, to participate in regular physical exercise proportion of 45% or more, sports area reached 2.5 square meters per capita, urban and rural residents reached the national physique determination standard > the number of qualified above more than 92%; by 2050, comprehensive build socialism modernization sports power. Our country sports industry into policy dividend period, artificial turf market thus usher in a golden development, artificial turf market demand is expected to continue to increase.

Since the early 1990s, China's artificial turf market has emerged and gradually developed. In the early stage of development, due to the lack of advanced manufacturing technology and equipment, the development of China's artificial turf market continued to slow down. However, after decades of effort, China's artificial turf industry has achieved results, and China has gradually developed into the world's largest producer of artificial turf. In the future, with the continuous expansion of China's sports infrastructure construction and the continuous improvement of residents' living standards, China's artificial turf market demand will be further increased, and the market development will continue to be good.