Subscription
boxes are a set of niche products packaged in small boxes for regular targeted
delivery, designed to create an experience and provide added value on top of
the actual product. The subscription box
has actually been delivered to the customer and a digital subscription cannot
be classified as a subscription box. In
addition, at least one or more items in the box must be mysterious or unknown
to the customer before delivery.
Subscriptions can be
divided into three types: replenishment, management, and access. Through
supplementary subscriptions, consumers can automatically buy daily necessities
such as hair dryers and toilet paper. Manage subscriptions to offer new
products or highly personalized experiences such as clothing, beauty, and food;
Access subscriptions for special rates or member-only privileges. Of these,
managed subscription boxes currently occupy the largest market. In 2019, the U.S. managed subscription box
market accounted for 55.09% of the market value, while the supplemental
subscription box market share was 32.39%, and the access subscription box
market share was relatively low, only 12.52%. In terms of its application
fields, beauty products accounted for the largest share, accounting for 33.84%. Followed
by food & beverage, accounting for 31.80%;
Apparel ranked third with 20.59 percent share.
The southern region is by far the largest revenue market, while the western region has the lowest market share
The research shows that the southern region of the US is the largest market for subscription box industry in the US by revenue. In 2019, the subscription box market in the region was valued at $2624.92 million, accounting for 29.94% of the total US market. The Northeast region ranked second with a market value of $2,503.48 million and a 28.56% market share. The Midwest region accounted for 21.93% of the market with a market value of $1,922.69 million, ranking third. The western region accounted for the lowest share of 19.57%.
The United States is the most economically powerful country in the world, with the largest GDP and the highest per capita GDP in the world, and its overall consumption power is very strong. The prevalence of consumerism has also made the United States one of the largest consumer markets in the world. Consumerism is a social and economic order that encourages people to acquire more and more goods and services. As much of the United States has moved from the traditional rural home to the city, much of the middle class\'s consumption consciousness has verged on consumerism since the 18th century. The more consumption, they argue, the better off a country is economically; More production of goods means more work and more spending, which creates demand for more goods. This kind of consumption consciousness actually enhances American consumers\' consumption desire and ability to accept new things, and gives the industry the opportunity to expand the market.
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The rapid development of the Internet and e-commerce has provided endless impetus to the subscription box industry in the United States
According to our research data, the market value of the subscription box industry in the US was $2,514.00 million in 2015, and has increased year by year since then, reaching $8,766.73 million in 2019, at a CAGR of 36.65% from 2015 to 2019. On this basis, we perform a series of functional operations and use scientific models to derive data for the next few years. Finally, we forecast that the subscription box market in the US will continue to expand in the future, and the market value will continue to rise rapidly during the forecast period, reaching $37,508.28 million by 2027.
The rise of the Internet and e-commerce has enabled companies to build their own websites that comprehensively promote brand culture and introduce product features to facilitate advance knowledge or post review by potential customers. Customer access will not be restricted by space, and even if traffic congestion occurs, it can be quickly resolved. In addition, in the past, the company\'s business was often limited to fixed regions due to communication and transportation costs, which prevented it from effectively developing the national market. But in the Internet age, information has never flowed so fast. Customers will spontaneously search for relevant information online and pay online. The Internet and e-commerce shorten the distance between companies and customers, strengthen connections, improve transaction efficiency, and promote the development of the industry.
In the United States, the status of women is among the highest in the world and the number of women in the workforce is higher than in many developing countries. With the increasing frequency of women\'s participation in work and the increasing autonomy of consumption, women have gradually become the main force in the consumer market. Subscription box services linked to beauty-related products, such as cosmetics and skincare products, have also benefited from the rapid expansion in recent years. Besides, food and drink are the necessities of people\'s life. The United States is a beverage nation, and young people may drink several cans of Coca-Cola every day, which has become a way of life for most Americans. Therefore, both applications are expected to continue to generate profitable opportunities for the industry during the forecast period.
However, subscription boxes offer customers a unique experience by adding value, but not everyone agrees with this model. Conversely, some consumers argue that subscription boxes use more energy to transport goods over long distances than shopping in stores, which leads to wasted product and shipping costs. In addition, the contents of subscription boxes do not always appeal to customers, who often lack proper penalties for things they do not like or need, resulting in wasted resources and excessive disposal costs. Therefore, the subscription box, which is unfavorable to the development of circular economy, has been seriously criticized. The United States is a very environmentally conscious country. If products carry labels that are not conducive to environmental protection, the long-term growth of the industry may be limited.
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