Energy drink is a kind of special purpose drink with the main purpose of supplementing the energy needed by the human body. The principle of energy supplement is: After people drink energy drinks, the vitamins (generally B vitamins) and sugar (generally white sugar) in the drink interact with each other, transforming into the energy needed by the human body to achieve the purpose of supplementing physical strength and relieving fatigue.
Market Segment Analysis
Generally, energy drinks are divided into three categories: organic, non-organic and natural energy drinks. Organic energy drinks are made from natural ingredients and are free of chemicals, artificial additives, synthetic colorants and preservatives; Non-organic energy drinks contain less than 70% organic content. Non-organic refers to the use of synthetic chemicals in the product; Natural energy drinks are generally considered minimally processed beverages that do not contain any hormones, antibiotics, or artificial flavors.
Among the three energy drink product types, non-organic energy drinks occupy the largest share of the market. According to our research data, in 2023, the non-organic energy drink segment market size in the US reached $11.20 billion, with a market share of 73.76%.
US Energy Drink Market Size and Share by Product Type in 2023
|
Types |
Market Size(Billion USD) |
Market Share |
|
Organic Energy Drinks |
0.67 |
4.42% |
|
Non-organic Energy Drinks |
11.20 |
73.76% |
|
Natural Energy Drinks |
3.31 |
21.82% |
|
Total |
15.18 |
100.00% |
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