Pomegranate is a deciduous shrub or tree belonging to the genus Pomegranate in the family Primulaceae. The plant is usually 3-5 meters tall, with sharp and long spines and angular branches. The leaves are opposite or clustered, and the flowers are large and mostly red or light yellow. The berries are nearly spherical, with many seeds and a flesh like outer seed coat that is light red to milky white. It is native to Central Asia such as Iran and has a cultivation history of more than 2000 years.

Overview of Market Development

In recent years, the pomegranate market in the US has shown a stable growth trend. Although the pomegranate planting area in the US is not large, pomegranate, as a super fruit rich in nutrients and antioxidants, is deeply loved by consumers and has a relatively high market price. With the improvement of health awareness, consumers' demand for pomegranate and its products continues to increase, driving market growth. Meanwhile, pomegranate processed products such as pomegranate juice and pomegranate seed oil have also been widely used in the market, meeting consumers' demands for different forms of pomegranate products. According to our research data, the estimated revenue of the US pomegranate market in 2024 is $391 million, an increase of 4.65% compared to 2023.

In the future, it is expected that the pomegranate market in the US will continue to expand, especially in the fields of healthy food and e-commerce sales channels, which have great potential for development. By 2029, the revenue of the pomegranate market in the US may continue to increase to $453 million.

Segmented Market Analysis

From the perspective of product types, the mainstream products in the US pomegranate market currently include pomegranate powder, pomegranate juice, and fresh pomegranate. Among them, pomegranate juice dominates the market, with an expected market share of 64.77% by 2024.

From the perspective of sales channels, supermarket distribution and online store distribution are the two main distribution methods. Among them, supermarket distribution occupies the most dominant position, with an estimated share of 61.44% in 2024.

Source: www.globalmarketmonitor.com

Regional Market Analysis

From a regional perspective, the southern region of the US is the largest pomegranate revenue market in the country. Data shows that the estimated revenue of the pomegranate market in the southern US in 2024 is $127.77 million, with an estimated market share of 32.66%; The Northeast and Western regions are expected to rank second and third with a share of 25.63% and 24.62%, respectively.

Regions	Market Revenue (Million USD)	Market Share
Western Region	96.31	24.62%
Southern Region	127.77	32.66%
Middle Western Region	66.91	17.10%
Northeastern Region	100.26	25.63%