Electronic shelf label (ESL) is an electronic display device that can be placed on shelves and replace traditional paper price tags. It is connected to the mall's computer database through wired or wireless networks, displaying the latest product prices and other product information in real time. The application scope of electronic shelf labels is wide, including logistics systems such as supermarkets and warehouses, as well as scenarios such as 3C digital stores and beauty stores that require displaying price information. ‌

Overview of Market Development

In recent years, the global ESL market has shown a rapid growth trend. According to our research data, the estimated revenue of the global ESL market in 2024 is $2072 million, an increase of 23.29% compared to 2023. In the coming years, with the continuous advancement of technology and the increasing demand in emerging markets, the market will further expand. It is expected that by 2029, the global electronic shelf label market revenue will reach $5778 million.

Analysis of Market Competition Pattern

From the perspective of market competition, the concentration of the global electronic shelf label market is relatively high. Data shows that the total revenue of the electronic shelf label market for the top 3 companies in 2023 was $895 million, with a total revenue share of 53.27%. The top three companies were SES imagotag, Pricer, and E Ink Holdings. In 2023, these three companies accounted for 24.44%, 19.08%, and 15.55% of the global market revenue in the electronic shelf label market, respectively.

Source: www.globalmarketmonitor.com

Segmented Market Analysis

From the perspective of product types, ESL classification is mainly based on product form and screen size. The product forms include LCD screens, segmented electronic paper screens, dot matrix electronic paper screens, etc; There are various screen sizes available, such as 2.0, 2.4, 3.0, 4.3, 11 inches, etc., to meet the needs of different shelves and application scenarios. Research shows that segmented e-paper ESL holds the largest market share, estimated at 47.61% in 2024.

From the perspective of downstream applications, ESL mainly includes scenarios such as hypermarkets/supermarkets, convenience stores, and specialty stores. Among them, the hypermarket/supermarket segmentation scene occupies the largest share of the downstream application market, and is expected to reach 41.05% by 2024.

Global ESL Segment Market Revenue and Market Share Forecast in 2024

	Market Revenue (Million USD)	Market Share
Segmented by Type
LCD	492	23.74%
Segmented e-Paper ESL	986	47.61%
Full Graphic e-Paper ESL	593	28.64%
Segmented by Application
Hypermarkets & Supermarkets	850	41.05%
Convenience Stores	577	27.86%
Specialty Stores	354	17.07%
Others	291	14.03%