Game-based learning is a learning method that applies game or game elements and mechanisms to teaching and learning, aiming to create a more attractive learning environment, make learning more interesting, achieve the goal of learning knowledge, enhancing abilities, and cultivating emotional attitudes and values. ‌

Overview of Market Development

The rapid development of mobile Internet, virtual reality, artificial intelligence and other technologies has enhanced the interest and interactivity of learning and provided a broad space for innovation for game-based learning. In recent years, with technological innovation and application, as well as the support of government policies in various countries, the global game-based learning market has shown a steady growth trend. 

According to our research data, the global revenue of game-based learning market is expected to reach $11.88 billion in 2024, an increase of 23.97% compared to 2023. It is expected that the market revenue will continue to increase to $35.02 billion by 2029. The CAGR for 2024-2029 is estimated to be 24.13%.

Analysis of Downstream Application Pattern

From the perspective of downstream application patterns, game-based learning has been widely used in various fields such as children's education, vocational training, business training, and higher education, improving learning outcomes through entertaining and educational methods. Among them, the field of children's education is the largest downstream application market, with an expected application share of 70.64% by 2024.

Source: www.globalmarketmonitor.com

Market Analysis of Major Regions

From a regional perspective, the global gaming learning market is dominated by three major regions: North America, Europe, and Asia Pacific. The total revenue of game-based learning markets in these three regions accounts for nearly 90% of the global market revenue. Among them, North America is the largest revenue market. Data shows that the revenue of the North American game-based learning market is expected to reach $4086 million in 2024, with an estimated market share of 34.39%.

Regions	Market Revenue (Million USD)	Market Share
North America	4086	34.39%
Europe	3152	26.53%
Asia Pacific	3312	27.88%
South America	559	4.70%
Middle East & Africa	772	6.50%