Global Outdoor Apparel Market Overview
According to Global Market Monitor, the global outdoor apparel market size is $50.36 billion in 2024 and is expected to grow to$69.72 billion by 2029.The outdoor apparel includes clothes that are worn outside and may also include things like name tags, jewelry, or other stuff to wear. The apparel may vary for different occasions.
China Market Status
China's outdoor sports started relatively late and there is ample room for development. The domestic outdoor sports market has experienced an embryonic stage, a start-up stage, and a cultivation stage, and it has achieved administrative change, leading to commercialization and popularization. According to the statistics of the China Outdoor Alliance (COA), at present, China has 130 million people each year participating in pan-outdoor sports such as hiking and outdoor leisure, and 60 million people participate in mountaineering, rock climbing, and trekking, but it still has a big gap with the participation rate of 50% of the United States' outdoor sports and has broad space for development.
There is Obvious Phenomenon of Homogenized Competition in Asia-Pacific.
The outdoor apparel market in the Asia-Pacific region is in a stage of rapid development. Due to the low barriers to entry in the industry at the beginning of the industry, the phenomenon of homogenized competition is relatively obvious. A large number of brands mainly use differentiated marketing to shape their distinctive brand culture and are concentrated in second and third-tier cities. Distribution, brand awareness, and competitiveness are relatively weak. However, the focus of competition has gradually evolved from the initial output competition and price competition to channel competition and then spread to the current stage of brand competition. Although it has promoted product research and development and a small increase in the overall strength of the company to a certain extent, the fierce competition among smaller companies still makes companies invest more capital in profit-making methods such as marketing. There are still certain restrictions on the long-term development of the industry in the Asia-Pacific region.
Market Drivers
Both internal factors and external forces from outdoor sports are driving consumer demand for outdoor apparel products. Consumers' love for healthy lifestyles and the growing adventurous tourism industry continue to promote the growth of the global outdoor apparel market. At the same time, benefiting from the hosting of international events such as the Tokyo Olympics, the Beijing Winter Olympics, and the European Football Championship will greatly enhance the public's awareness and participation in sports and fitness. Major outdoor brands will also leverage the traffic and topics brought by sports events.
Stable economic conditions and growth in disposable income have promoted the growth of the outdoor sportswear market. People's preference for unique and exotic vacation experiences, the increase in disposable income and related expenditures of the middle and upper class, and the increase in people's demand and interest in outdoor sports or activities also support the growth of the outdoor sportswear market. In addition, the increase in disposable income and easy-to-purchase new and performance-enhanced outdoor sportswear can also effectively promote the growth of the adoption rate of high-end products in the industry.
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Drivers |
The boom of outdoor sports |
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Economic development and increase in disposable income |
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Development of new materials and functions |
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Challenges |
Changes in health awareness and outdoor travel concepts still need time. |
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The outdoor ice and snow equipment market is difficult to develop. |
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Development bottlenecks in the late-start regions |
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Intense market competition |
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