Global Fresh Strawberry Market Overview
According to Global Market Monitor, the global fresh strawberry market will be $21.51 billion in 2024 with a CAGR of 5.79% from 2024 to 2029.
The strawberry belongs to Rosaceae and is a perennial herbaceous fruit tree. It ranks first in the production of small berries in the world. Strawberries are highly adaptable and are cultivated in most countries worldwide. They are known for their softness, juiciness, and rich nutrition, especially vitamin C. They are known as the "Queen of Fruits."
Market Drivers
With the increase in Internet penetration, fresh food e-commerce platforms are also developing. Fresh food e-commerce has the attribute of convenience, and with the support of online payment technology, it is gradually accepted by the public. With the support of cold chain logistics, fresh food e-commerce has further expanded. The development of fresh food e-commerce platforms has promoted consumers to purchase fresh strawberries online. In addition, fresh food e-commerce platforms continue to strengthen model innovation. For example, according to consumer demand, fresh strawberries are picked from the place of origin and delivered to consumers within the specified time to ensure product quality.
In general, with the development of cold chain logistics, the rise of new retail e-commerce models, and the younger generation's change of thinking about buying fresh food online, the strawberry fresh food e-commerce market is also developing continuously. In general, the advancement of Internet technology has enriched strawberry sales channels and improved corporate efficiency.
Food Safety
Strawberries are the fresh produce most likely to be contaminated with pesticide residue, even after picking and washing, according to USDA testing. It is an indisputable fact that a large number of substances such as pesticides, chemical fertilizers, and hormones are used in strawberry production. Therefore, the food safety issue in the fresh strawberry market has attracted the attention of consumers, and the large amount of pesticides used in strawberry production will cause a crisis of confidence among consumers and affect the demand in the fresh strawberry market. This has also become a major challenge for the fresh strawberry market.
Regional Market
North America is the fastest-growing market for fresh strawberries because it is widely grown in the United States, which is one of the world's leading producers of strawberries. According to data from the annual acreage Survey conducted by the California Strawberry Commission (CSC), strawberry acreage in California is expected to grow 1.4 percent in 2024, reaching 40,865 acres.
As the largest producer of strawberries, China's strawberry industry has developed rapidly, and the strawberry planting area has shown a fluctuating growth trend. According to the National Bureau of Statistics, Jiangsu, Shandong, Anhui, Liaoning, Henan, Hebei, Sichuan, Yunnan, Zhejiang, and Hubei provinces are among the top 10 in terms of strawberry planting area, accounting for 80.43% of the total strawberry planting area and 87.48% of the total strawberry production.
Market Segmentation
June-bearing strawberries produce one large crop of fruit each growing season, typically in June. A June-bearing variety has a harvest period of about 10 days. June-bearing strawberries are very popular for their outstanding fruit quality, sweet and juicy texture, and wide range of yields. Long-lived strawberries are also growing in popularity because they are easy to grow in small spaces such as home gardens and are very tasty.
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By Type |
June Bearing Strawberry |
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Ever Bearing Strawberry |
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Day Neutral Strawberry |
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The June-bearing strawberry dominates the market. |
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By Applications |
Supermarkets/Hypermarkets |
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Convenience Stores |
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Independent Retailers |
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Online Sales |
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The supermarkets/hypermarkets segment occupies the biggest share. |
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