Global Action Figures and Statues Market Trends and Forecast: Market Value is Prospected to Touch $25.67 Billion by 2029

Global Action Figures and Statues Market Overview

According to Global Market Monitor, the global action figures and statues market size is $16.82 billion in 2024 and is expected to grow to $25.67 billion by 2029.

The action figure is a poseable character toy figurine made most commonly of Plastic or Silica Rubber, and often based upon characters from a film, comic book, military, video game, or television program; fictional or historical. These figures are usually marketed toward boys and adult collectors.

Prime 1 Studio is one of the major players operating in the Action Figures and Statues market, holding a share of 0.36% in 2024. Prime 1 Studio is a Japanese company designing and manufacturing High-Detail, High Quality, and High-End collectible products. Prime 1 Studio holds official licenses for a variety of top-rated pop-culture icons, including characters from Live-Action Films, Manga/Animation to Video Games. E-commerce has experienced rapid growth. For action figures and statues included in popular toys, the transformation trend will accelerate, with online sales growing rapidly.

Consumption Power Increases. 

In recent years, the per capita disposable income and consumption expenditure of residents have continued to increase, which has laid a good economic foundation for the stable development of the Action Figures and Statues industry. This is also one of the factors driving the development of the Action Figures and Statues industry.

The animation industry is developing rapidly. The positioning of the animation consumer group has penetrated from the younger population to a wider group (such as teenagers and adults), and the number of consumers has expanded. Users in the animation industry have increased their willingness to pay and the frequency of payment has increased. Excellent online literature, games, and live-action film and television IP have been adapted into animation works one after another, and the sources of animation materials have developed and diversified. The development of the animation industry promotes the expansion of the market scale of the Action Figures and Statues industry. The animation industry provides a consumer base for the hand-made industry. Most of the core fans of animation work love to collect Action Figures and statue models related to the work. The number of fans and purchasing power directly affects the sales of Action Figures and Statues products. Therefore, this is also one of the factors driving the development of the Action Figures and Statues industry.

Quality and Piracy Issues

Quality problems and piracy problems of Action Figures and Statues are frequent. To reduce production costs, some manufacturers purchase raw materials that are not guaranteed in quality or even toxic. This not only affects the health of the children but also causes a huge blow to the manufacturers themselves. To reduce costs, some manufacturers produce Action Figures and Statues without a patent license, which will discourage those manufacturers who have spent money on purchasing patent licenses. These have caused restrictions on the development of the Action Figures and Statues industry.

Drivers	Macroeconomic growth and consumption power increase.
	The rapid development of the animation industry has promoted the expansion of the market scale of the Action Figures and Statues industry.
Restrictions	Immature consumption concept
	Quality issues and piracy issues

For more industry information, please refer to our latest released "2023 Global Action Figures & Statues Market Analysis Report, Key Competitors, Market Effect Factors, Growth, And Forecast".