Specialty
uncoated paper labels are multifunctional labels produced by laser and inkjet
technologies with excellent print quality, high whiteness, good bulkiness and
smoothness, suitable for offset printing, laser and inkjet printing. The cost
is low, so most wine label manufacturers use the type of paper label. It is
also used in many other industries, such as food and beverage, pharmaceuticals,
personal and home care products, and postal packaging.
The
type of adhesive used in paper labels may be the determining factor in whether
the label will function as required or whether it becomes sticky. According to
the classification of label adhesive types, there are three types: permanent
adhesives, semi-permanent adhesives and removable adhesives. Permanent
adhesives are the most common and cheapest, and can only be removed by
solvents. These adhesives are generally used for non-polar surfaces, films and
corrugated boards. At present, permanent adhesives hold the majority of the
market share and its market value has reached $427.66 million in 2019.
Specialty uncoated paper labels are used in a wide range of applications, mainly in the food and beverage, printing and stationery, personal care and cosmetics, and pharmaceutical industries. In the food and beverage industry, the label has wet strength properties assist in retaining the strength of the paper fibers when exposed to moisture or wet environments. Besides, it has a variety of face stocks which is available to create a unique look for different type of wine and beer. Because of its excellent printing quality, high whiteness and smoothness, specialty uncoated paper labels are also widely used in the printing and stationery industries. In addition, specialty uncoated paper labels fit well with the tactile nature-inspired segment of the beauty and personal care market. Due to the uncoated nature, specialty printing technology can provide a creative and personal dimensions of touch to labels. Specialty uncoated paper labels can also be used as medicine bottle labels and patient information leaflets, etc. In 2019, the food & beverage, printing & stationery, and personal care & beauty products industries accounted for a larger share of the specialty uncoated paper labels market with 55.19%, 12.93%, and 17.28%, respectively.
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Global Specialty Uncoated Paper Labels Market Status and Prospect Analysis
North America, Europe, and Asia Pacific are the three largest markets for specialty uncoated paper labels in the world. Europe is the largest revenue market and its market value has reached $330.35 million in 2019. North America is the second largest market in the world with a market value of $274.78 million. The demand for specialty uncoated paper labels is relatively strong in Europe and North America due to their more developed economies and prevalence of consumerism and production activities, which is expected to further increase the revenue of specialty uncoated paper labels in the two regions in the future.
Asia Pacific is ranked third with a market value of $182.74 million in 2019. Its market share is expected to expand from 22.61% in 2020 to 24.16% by 2925 with growing economy and technology, continued expansion in downstream demand, and increased production of products.
The Outbreak of the COVID-19 Epidemic may Affect the Development of the Global Specialty Uncoated Paper Labels Market
According to research, the global specialty uncoated paper labels industry market will generate total revenue of $734.55 in 2015 and $896.42 in 2020. The global specialty uncoated paper industry market revenue is expected to reach $1112.54 million by 2025.
The label carries the complete product information and display effect, and also highlights the temperament and personality of the product itself, which is the finishing touch to the product packaging. Basically all industries need labels, so this market is indispensable in the development of various downstream industries.
Second, in the beverage industry, especially the wine packaging industry, the growth of the wine market demand to promote the development of special uncoated paper label market. With the development of the market, packaging is not only a means to protect goods and promote circulation, but also a marketing tool to improve product differentiation and pinpoint the target market. As a key part of the packaging, the labels’ role is pivotal. At present, in some developing countries, wineries and quality wine gradually increased, the wine market still maintains a relatively fast growth rate, will promote the development of special uncoated paper label industry.
Moreover, specialty uncoated paper labels are environmentally friendly as they emit less CO2 compared to other labels. The key players in the market are striving to improve moisture resistance by adding wet strength materials to specialty uncoated paper labels. With the development of the economy, people\'s living standards are improving and their requirements for product packaging are getting higher and higher, promoting the development of the packaging industry. Green development has become the consensus of all mankind, and now the global packaging industry is moving in the direction of green and environmental protection, thus increasing the demand for special uncoated paper labels.
However, the outbreak of the epidemic has led to a variety of industries being affected as a result. In order to prevent and control the epidemic, logistics were suspended, bars, hotels and many industries were forced to close their doors, production and business activities have been completely paralyzed. The crisis also had a direct impact on wine tourism, cellar sales and overall sales to retailers of all types, resulting in a significant drop in revenue. Therefore, the impact of downstream industry sales will inhibit the further development of the specialty uncoated paper label market.
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