Sugar-free beverages refer to sugars that do not contain sucrose, that is, starch hydrolyzed, such as glucose, maltose, etc., and generally use sugar alcohols and oligosaccharides and other sweeteners that do not increase blood sugar concentration as substitutes. The sweetness of sweeteners is dozens or even hundreds of times that of sucrose, but the energy content is very low. Therefore, only a small amount of sweeteners need to be added to the beverage to obtain a "sugar-free beverage" with the same sweetness. Therefore, "Sugar-free beverages" themselves are sugar-containing, but according to the national food standard, if the sugar content of every 100ml of beverage is ≤0.5g, it can be packaged as a sugar-free beverage.
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The calories and sugar content of traditional sugary drinks cannot be underestimated. A bottle of about 500ml bottled carbonated drinks contains about 50g of sugar, and the energy is as high as about 200 calories, which is equivalent to 1-2 bowls of rice. Drinking these high-sugar soft drinks does not give people a lot of satiety, and it is easy to overtake Entering, often unknowingly bring obesity problems, and even cause serious physical diseases. In the "Healthy China Action (2019-2030)" issued by China in 2019, it advocates that the average daily added sugar intake of adults is not high as 25g, encourages consumers to reduce sucrose intake, and encourages food producers and operators to use food safety standards. Natural sweeteners and sweeteners replace sucrose. In other words, without considering the intake of free sugars in other diets during the day, drinking a bottle of beverage is already a serious excess of sugar.
Market Status and Prospect Analysis of Sugar-Free Beverage Industry in North America
The emergence of "sugar-free beverages" can be said to be inevitable. It satisfies the taste of consumers without the harm of high sugar. The industry conducts market segmentation according to the needs of different consumers, and the products developed can be mainly divided into: fruit and vegetable juices, soft drinks, functional drinks, dairy drinks and other categories. After a long period of development, the sugar-free beverage market has gradually stabilized. As of 2019, according to research results, the main market share of functional beverages is 43.90%, ranking first, and the market share of soft drinks is 41.68%. Ranked second, fruit and vegetable juices have a market share of 4.85%, and dairy beverages have a market share of 2.35%. The sales venues of sugar-free beverages in North America mainly include supermarkets, convenience stores, online sales, and other channels. Supermarkets account for 52.63% of the market, ranking first. Online sales currently occupy 7.05% of the market. However, with the popularization and continuous development of e-commerce, the online sales market share is expected to continue to rise.
North America is the largest sugar-free food and beverage market in 2019. The prominent obesity problem in the region and the significant increase in diabetic patients not only indicate that consumers’ high demand for “sugar-free beverages” will continue to be the main driving factor. The growth of the sugar beverage market, and with the popularity of sugar-free beverages, people’s awareness of the benefits of these products will continue to increase, which will further promote market growth. In 2015, the market value of sugar-free beverages in North America was US$3.7315 billion. By 2019, it has climbed to US$5.3039 billion. The development is quite rapid. For the entire beverage industry, sugar-free beverages do not account for a high proportion, but its The growth rate is quite fast. In recent years, many emerging beverage brands have appeared in the industry, and they have developed rapidly, forming a certain degree of popularity. The former industry giants, Coca-Cola and Pepsi, are all turning the tide, acquiring mature and cutting-edge health drink brands, and devoting themselves to the research and development of sugar-free drinks to supplement their product matrix and try to create a healthier drink image.
Forecast of the Long-term Development Direction of the Sugar-free Beverage Industry
According to research, the sales of carbonated beverages in the U.S. have been declining for 11 consecutive years since 2005. The carbonated beverages that were once popular in the U.S. are gradually losing their appeal. In 2018, the organic growth rate of Coca-Cola’s overall sales in North America was almost Is zero. At the same time, alternatives to traditional carbonated beverages-"sweet-free beverages" are developing wildly. The United States is the world's largest developed economy and a leader in the North American market. It has a world-leading industrial chain. In 2016, the average household pointed out that the consumption was as high as US$56,500, and its purchasing power was very strong. With the supply chain, demand and purchasing power being very developed, people have begun to abandon traditional carbonated beverages and turn to sugar-free embraces. As of 2019, the United States has a market share of 83.14% in the sugar-free beverage industry in North America. In 2014, Mexico became the first country to impose a sugar tax on carbonated beverages, charging one liter and one peso. Since then, many countries including Chile, Portugal, the United Kingdom, France, and Ireland have begun to enter sugar taxes. Army. This directly led to the cost pressure of carbonated beverages, and also further hit the development of traditional beverages. Under the attack of all parties, traditional beverages with high sugar content will inevitably decline, and the sugar-free beverages replaced by them will undoubtedly become the main theme of development for a long period of time in the future.
The United States has been greatly affected by the epidemic, with confirmed cases ranking first in the world. Many companies are facing bankruptcy. More than one-third of manufacturers are facing the problem of supply chain disruption. The number of new jobless claims has been increasing. Before the epidemic finally ended, The market growth rate of sugar-free beverages has slowed for a long time, but after the epidemic, it is expected to rebound. Industry practitioners should be fully prepared at this stage to meet the arrival of a new wave of development, and strive to seek breakthroughs in product flavor, packaging and publicity to meet their own development needs.
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