The Rise of Public Buildings and Social Housing Will Drive the Development of the Ceramic and Porcelain Tile Industry in Sub-Saharan Africa


In the eyes of most people, ceramic and porcelain are of the same concept, in fact, they are two different things. Thus, the tiles we usually use for building or decoration are divided into ceramic tiles and porcelain tiles as well. Ceramic tiles are made up of coarse clay and other non-metallic materials, by forming, sintering and other technology production of plate or block pottery products; And porcelain tiles are with refractory metal oxide and semi-metal oxide, classics grind, mix, suppress, apply glaze to wait for a process, through dry pressing, extrude or other forming method is formed dry, in inferior temperature (do not exceed 1650 degrees Fahrenheit commonly) below burn become. Porcelain Tiles are usually glazed, that is, coated with a layer of liquefied glass material, although some forms of porcelain tiles are also unglazed. 

The structure of ceramic tiles is rough and porous, the sound of knock is low and heavy, while the structure of porcelain tiles is tight and exquisite, appearance glossiness is good, there is certain diaphaneity, the sound of knock is resonant and pleasing to the ear. In intensity and hardness respect, ceramic tile does not have ceramic tile so rigid wear-resisting. 


In addition, another more significant difference expression between ceramic tiles and porcelain tiles is in bibulous rate respect. Generally speaking, ceramic tiles are more prone to seepage than porcelain tiles.  Due to the advantages of porcelain tiles, the application rate of porcelain tiles is higher than that of ceramic tiles. In 2020, the market share of porcelain tiles in Sub Saharan Africa is 60.23%, while that of ceramic tiles is 39.77%. 

According to different application domain, we can divide ceramic or porcelain tiles into two main kinds—commercial and household. Among them, in Sub Saharan Africa, commercial tiles occupy a large proportion of the market share of 63.67% in 2015, and from 2015 to 2020, the proportion increased year by year, it increased to 64.79% in 2020. 


Sub Saharan Africa Ceramic or Porcelain Tiles industry Market Status Analysis and Forecast



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After a period of development, the industry has entered a mature stage.  With the continuous upgrading of products, quality optimization, and the continuous development of economy and technology, the market is expanding. 

In 2015, the total market value of the ceramic tile industry in sub-Saharan Africa was $2.78911 billion, and the market value increased year by year from 2015 to 2019, reaching $3.42562 billion in 2019. However, due to the impact of the pandemic, the total market value decreased to us $3,385.2 billion in 2020. On this basis, we carried out a series of functional calculations, combined with the impact of the epidemic on the industry, using a scientific model to derive the data of the next 7 years, and finally predicted that by 2027, the total market value of the ceramic tile industry in sub-Saharan Africa will reach $5.21227 billion. 

Research shows that Nigeria and South Africa are the two largest revenue markets for the ceramic tile industry in sub-Saharan Africa, together accounting for more than half of the market in the region.  The total market value of Nigeria\'s ceramic tile industry was $735.22 million in 2015 and will grow to $893.37 million by 2020, ranking first with a market share of 26.39%; The total market value of South Africa ceramic tile industry in 2020 was $815.2 million, accounting for 24.08% of the market, ranking second. Nigeria has a relatively developed economy and is the largest in Africa. Nigeria is rich in natural resources, and as the most important source of economic income for Nigeria, the oil and gas industry has long maintained friendly trade relations with China.  Oil and gas, agriculture, communications, finance, manufacturing and tourism are important industries that support Nigeria economic development. Therefore, with a good economic foundation, the development of ceramic tile industry in this area has also been supported, the development prospects are considerable. South Africa is the second largest economy in Africa. Its per capita living standard ranks among the highest in Africa. Its industrial system is the most complete in Africa. Construction, manufacturing, energy and mining are the four major industrial sectors in South Africa, and the relatively developed construction industry will inevitably lead to the demand for ceramic tiles, thus driving the development of ceramic tile industry. 

In terms of the market share of the top three companies in the industry, the market concentration of the ceramic tile industry in sub-Saharan Africa is very low, which means that the competition is quite fierce.  In 2020, Italtile, Norcros and Artmar Natural Stone Tiles Cc ranked the top three in the industry with market shares of 3.48%, 1.94% and 1.12% respectively, with a total market share of only 6.54%.  The total market share of the top six enterprises in the industry is only 8.77%. 

The Downstream Demand Market is Driving the Growth of the Ceramic Tile Market, and the Competition in New Regions Will Become Increasingly Fierce


Ceramic or tile market growth is driven by downstream demand markets.  With the economic development of sub-Saharan Africa, the continuous increase of population, the rise of public buildings and social welfare housing will have a demand for ceramic tiles, and the growing market demand for ceramic tiles industry market expansion plays a positive role.  In the future, higher product quality and more affordable products will be one of the opportunities to gain a foothold in this market.  At the same time, competition in new regions is likely to become more intense, which will be a factor that will hinder market growth. 





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