RTA (ready-to-assemble) wooden furniture is also called furniture to be assembled or furniture assembled with specification parts. It is a furniture with the main characteristics of component production, sales and on-site assembly, which clarifies the concept of component is product, realizes standardization and serialization, and ensures its high quality with high precision or special equipment controlled by computer.
There are currently two types of RTA (ready-to-assemble) wooden furniture on the market: one is commercial RTA (ready-to-assemble) wooden furniture for commercial and public infrastructure, and the other is residential RTA (ready-to-assemble) wooden furniture for personal use. In 2019, the market shares of these two types of furniture were 32.37% and 67.63%.
RTA (ready-to-assemble) wooden furniture can be purchased from independent specialist retailers, independent furniture chains, convenience stores, and online platforms. Independent specialist retailers are furniture retailers that are independent of furniture manufacturers and are fully responsible for their own business. Independent furniture chains refer to chain stores that independently sell furniture. A convenience store is a small retail business that stocks a range of everyday items. In 2019, each application field accounted for 24.09%, 38.19%, 16.80% and 20.91 market shares.
In the past few years, RTA furniture has continuously developed in terms of technology, quality and function. Compared with RTU (ready-to-use) furniture, RTA furniture is very popular in the furniture market with lower cost and more functions. The furniture can also optimize the small indoor space due to its convenient packaging, so it is quite popular among small-sized consumer groups.
Prospect Analysis of RTA (Ready-to-assemble) Wooden Furniture Industry in Various Regions of Australia
After a period of development, the industry has entered a mature period. With the continuous upgrading of products and the development of technology and economy, the market continues to expand, and the industry concentration has reached a relatively high level. In 2019, the top three companies are IKEA, Kinsman Group, and FLATPAX, with revenue market shares of 28.38%, 10.95% and 8.62%, respectively.
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New South Wales is the largest state of Australia, accounting for about one-third of the economic output in the country. Its total commercial services have accounted for nearly one-third of the gross product in the state, which has a comparative advantage. In the RTA (ready-to-assemble) wood furniture industry, the state is the largest revenue market, with a market share of 30.79% in 2015 and 31.10% in 2020, an increase of 0.31%. Victoria is the second largest state in Australia, with a highly diversified economy and a dominant service industry. In 2019, it ranked second with a market share of 23.78%. In addition, Queensland, South Australia, Northern Territory, and Western Australia each accounted for the market share of 19.74%, 6.20%, 1.53% and 12.70%.
COVID-19 has a huge impact on RTA (ready-to-assemble) wooden furniture, which is mainly reflected in material supply and market operations. The suspension of logistics has made the supply of RTA (ready-to-assemble) wooden furniture tight. In terms of market operation, during the epidemic period, in order to resolutely prevent the spread of the epidemic, governments of various countries have successively introduced measures such as extending holidays, delaying business recovery, flow control and traffic control measures, and delaying resumption activities, restricting sales of RTA (ready-to-assemble) wood furniture. In addition to the above impact, the impact of the epidemic on the RTA (ready-to-assemble) wooden furniture market is also reflected in downstream demand. Due to the restrictions on projects in the construction industry, the increase in unemployment and the reduction in national disposable income, the demand for RTA (ready-to-assemble) wooden furniture will decrease accordingly.
Market Growth of RTA (Ready-to-assemble) Wooden Furniture is Inseparable from the Development of the Construction Industry
The assembly of RTA furniture is done by consumers, not by manufacturers. In addition, the furniture is easy to transport, which saves storage and transportation costs for enterprises, and is beneficial to the development of the industry. It is expected that during the forecast period, the increasing popularity of high-rise buildings will hinder the development of large-scale furniture, thus it will promote the market growth of RTA products.
In the past few years, online consumption of customers has increased significantly. In order to reduce the demand for rental space and inventory, most suppliers have adopted online retail strategies to reduce costs and increase profit margins, thereby driving market demand for RTA (ready-to-assemble) wooden furniture. Some companies also provide exchange quotations for upgrading old office furniture, offsetting the low replacement rate of office furniture and greatly promoting market growth.
According to research, the total value of the Australian RTA (ready-to-assemble) wooden furniture market in 2015 was US$153.71 million, which will grow to US$183.69 million by 2020. Increased construction activities in the commercial and residential sectors have led to an increase in demand for RTA furniture, being one of the main drivers of the Australian RTA furniture market. Therefore, in the next few years, the Australian RTA furniture market may see significant growth. We predict that by 2027, the market value of RTA (ready-to-assemble) wooden furniture will reach 266.31 million US dollars. From 2019 to 2027, the CAGR of the RTA (ready-to-assemble) wooden furniture market is 4.37%.
In order to satisfy the preference of consumers for affordable and aesthetics of modern infrastructure, manufacturers have launched uniquely designed products. At present, RTA furniture that is fast, easy to install, foldable, and multifunctional is becoming popular in the market. In addition, more and more suppliers provide customization options for RTA (ready to use) wooden furniture, allowing customers to customize furniture according to their own preferences, which greatly promotes sales growth and becomes the latest trend in the market.
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