K-12 is the
abbreviation for kindergarten through twelfth grade, which refers to the two
grades from kindergarten (5-6 years old) to twelfth grade (17-18 years old),
which are the two grades at the beginning and end of free education in the
United States, Australia and the United Kingdom and Canada, in addition to
primary schools (7-12 years old), middle school (12-15 years old), and high
school (16-18 years old) between the ages of 6 and 18. K-12 is the
international umbrella term for basic education, which is mainly used in North
American countries such as the United States and Canada.
With English becoming the most popular language,
some parents believe that learning English will open up more opportunities and
possibilities for their children\'s future, hence the dominance of
English-speaking international schools. In addition, some international schools
in other languages are also popular, such as French.
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Global K-12 International
Schools Industry Market Analysis and Forecast
According
to our research, the Global K-12 International Schools market has a total
revenue of 27637.05 M USD back in 2015, and increased to 49115.95 M USD in
2019. We made a series of functional calculation and deduced the past 5 year’s
data with scientific model. Finally, we made the prediction that the value of
Global K-12 International Schools markets can be 106881.95 MUSD by 2025. The
CAGR of Global K-12 International Schools is 13.84% from 2019 to 2025.
Global
K-12 International Schools companies are mainly from UK; the industry
concentrate rate is low. The top five companies are GEMS Education, Nord Anglia
Education, Cognita Schools, Dulwich College International, Yew Chung Education
Foundation with the revenue market share of 2.23%, 1.96%, 1.78%, 0.91%, 0.54%
in 2019.
Europe
was the largest revenue market with a market share of 23.16% in 2015 and 21.28%
in 2019, an increase of -1.88%. In 2019, the Middle East & Africa market
share was 19.65%, ranking second. In addition, Middle East & Africa Global
K-12 International Schools market is expected to be the growing market.
Development of economy, increase downstream demand, technology innovation
progress in these areas will promote the Global K-12 International Schools
market.
Global K-12 International
Schools Industry SWOT Analysis
With
the development of globalization, the degree of social and cultural exchanges
is getting deeper and deeper. The emergence of multinational companies has also
made society aware that talents who can respond to multiple cultures will take
the initiative in the workplace. Therefore, some parents choose to let their
children participate in K-12 international school
education
and prepare for studying abroad.
With
the emergence of new technologies, international schools tend to accept
innovative teaching methods. The new method applies to courses designed and
developed by educators in the institution. International schools are using
various methods to help students learn through interaction and collaboration.
International schools are pioneers in the use of educational technology for
teaching. The teaching process includes new technologies such as augmented
reality, virtual reality, 3D printing, wearable technology and drones. These
technologies can make the classroom lively, attract students\' attention,
strengthen classroom interaction, and improve learning efficiency. The
introduction of new technologies and concepts has not only enriched the
teaching strength of the school, but also strengthened the credibility of
international schools. In terms of introducing new technologies and teaching
methods, the prevailing belief is that international schools will outperform
ordinary schools. This is why international schools are more attractive to
parents than ordinary schools. Therefore, the introduction of new technologies
and concepts is also one of the driving forces to promote industry progress.
The
current low market concentration in this industry means that there are already
many international schools in operation, and schools are striving for more
market share. Companies that already have loyal customers, mature teams, and a
comprehensive understanding of customer needs may be less affected. The school
may compete in aspects such as hardware facilities, teaching ability, class
size, student experience and feedback and so on. If the newly entrant company
does not have certain practical experience, sufficient funds and mature
promotion channels, it would be difficult to maintain a firm position in the
market.
The
policy has a great impact on the industry. Schools are created to cultivate
talents to promote social development. Therefore, national policies often pay
attention to whether schools perform their functions correctly. Some schools do
not meet international school standards. However, it has achieved short-term
success due to information inequality and a large amount of induced marketing.
In order to combat various bad business practices, the government has issued a series
of policies. For example, China recently issued "China Education
Modernization 2035", which explicitly prohibits compulsory education
schools from recruiting students under the name of "International
Department", "International Courses" or "Overseas
Classes"; at the same time, schools for children of foreign personnel are
not allowed to recruit Chinese students . China\'s measures have raised the
threshold for the industry and eliminated a number of unqualified international
schools.
Europe,
the Middle East and Africa are the largest markets in this industry. Europe, as
an established developed country, is at the forefront of the world in terms of
spending power and educational philosophy. It pays more attention to children’s
education and is willing to pay for a good education. The economy of the Middle
East and Africa is in a stage of development, and there is a huge demand for
talents. Capable parents hope that their children can grow up in an
international and diversified atmosphere from an early age. The huge gap
between the rich and the poor may hinder the development of the market in the
region, but because the Middle East and Africa’s future economy is very
promising, the rich natural resources and cheap labor may promote the economic
development of the region and create more parents with the ability to send
children to international schools, so the region may bring opportunities for
the industry.
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