Electrochromism refers to the phenomenon that the optical properties (reflectivity, transmittance, absorptivity, etc.) of materials undergo stable and reversible color changes under the action of an external electric field, and appear as reversible changes in color and transparency. Electrochromic film is a material with electrochromic properties, which can achieve the dual requirements of high light transmittance and privacy protection of glasses.
According to different types, electrochromic films can be divided into adhesive electrochromic film and lamination electrochromic film. The adhesive electrochromic film can switch the PDLC film from transparent to matte (opaque) through a simple switch mode. In the frosted state, the film acts as an electronic shutter, providing privacy and security for any glass, window or partition. It has so strong bending ability that can be directly attached to the surface of ordinary glass or curved glass, with the simple and fast construction, so it occupies a larger market. The market share in 2020 is 56.54%. The lamination electrochromic film is a switchable interlayer suitable for glass manufacturers and custom applications such as residential, commercial interiors, retail stores, and healthcare.
With the adjustability of light absorption and transmission under the action of electric field, electrochromic smart glass can selectively absorb or reflect external heat radiation and internal heat diffusion, reducing a lot of energy that must be consumed in office buildings and residential buildings to keep cool in summer and keep warm in winter. At the same time, it plays the purpose of improving the natural light level and preventing peeping, solving the problem of modern urban light pollution that is deteriorating, and it is a development direction of energy-saving building materials. Therefore, electrochromic film is widely used in architectural windows, with a market share of 41.31% in 2020. It can also adjust the light intensity inside cars, ships and airplanes with lower voltage and lower power, making the journey more comfortable. Due to the bistable performance of this material, the high visibility of the display can be improved, so it can be used in various electrical equipment. Nowadays, electrochromic film is also used in the production of some glasses.
Prospect Analysis of Electrochromic Film Industry in Various Regions
Thanks to the development of emerging economies in the Asia-Pacific such as China and India, the economy of the Asia-Pacific region is booming. Because the process of urbanization is accelerating, and the consumption capacity of residents has increased significantly, this region has become one of the largest consumer market in the world, which is conducive to the development of the downstream industry of electrochromic films. Therefore, the Asia-Pacific region has become the largest revenue market in the industry, with a market share of 37.08% in 2015 and 42.44% in 2019, an increase of 5.35%. Today, sustained economic development, increased downstream demand, and continuous technological innovation and progress in Asia-Pacific will promote the development of the global electrochromic film market. In 2019, the North American market share was 31.65%, ranking second.
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Global Electrochromic Film companies are mainly from China; the industry concentrate rate is moderate. The top three companies are Hitachi Chemical, Guoan Chiefway, Glass Apps with the revenue market share of 35.91%, 14.18% and 4.00% in 2019.
The development of the world economy is mainly attributed to the development of world trade, which depends to a large extent on the stable relationship between various economic entities. Geopolitical turmoil, changes in the EU system, trade wars, etc. will all lead to continued instability of the global economy, which is not conducive to the opening of the international market. Although the market in the Asia-Pacific region is growing rapidly, the negative impact of the Sino-US trade war cannot be ignored.
R2R Will Provide New Impetus to the Global Electrochromic Film Market
According to the research, the global electrochromic film market has a total value of 195.82 M USD back in 2015, and increased to 347.66 M USD in 2019. We made the prediction that the value of global electrochromic film markets can be 848.53 M USD by 2026. The CAGR of global electrochromic film is 17.02% from 2020 to 2026.
The growth of the global electrochromic film market is driven by downstream demand markets. The development of the global economy, the increasing population, and the ever-increasing consumption power have driven the development of downstream industries. For example, human enthusiasm for tourism has promoted the development of the hotel industry and indirectly stimulated the demand for electrochromic films.
With the rise of the Internet and e-commerce, companies can build their own websites, comprehensively promote brand culture, and introduce product features, so that potential customers can understand them in advance or make comments afterwards. In the past, due to transportation costs, companies seldom opened up overseas markets. In the Internet age, the flow of information has never been so fast. Through the Internet, the company can increase the frequency of communication and trade with overseas distributors and actively explore overseas markets.
Technological innovation is the driving force for the development of the industry and the reason why the company can continue to provide customers with high-quality services. It plays an important role in promoting market growth. In order to survive in a highly competitive market, suppliers must develop new ideas and technologies and keep pace with advanced technologies. R2R is a manufacturing technology that has the benefits of high productivity and mass production. The application of R2R to electrochromic films is a viable manufacturing alternative, which greatly reduces costs compared to traditional technologies. Enterprises can increase productivity and output through economies of scale and bring certain economic benefits.
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