Tonic water is a carbonated soft drink in which quinine is dissolved. Tonic water was originally used to prevent malaria, but now the content in tonic water is obviously lower, which is consumed because of its unique bitter taste. It is often used to mix drinks, especially gin and tonic.
Regular Tonic Water contains little quinine, has no nutritional value after drinking. Excessive consumption of high fructose corn syrup may increase the risk of heart disease. Drinking too much regular tonic water may cause health problems, such as increased inflammation, arthritis and chronic bronchitis. But so far, regular tonic water still occupies most of the market share of tonic water.
Instead of sugar, diet tonic water uses a variety of alternative sweeteners, which are natural or artificial. Some diet tonic water uses natural substitutes, and these substitutes have no negative side effects. Similar to diet tonic water, slimline tonic water is made of artificial sweetener, but has the same taste. Because it does not contain any calories, many people tend to drink it or mix it with other drinks. It helps those who have weight loss goals, because it does not increase daily calories, but also reduces the risk of developing type 2 diabetes mellitus. The market revenue of diet tonic water and slimline tonic water has reached $127.76 million and $87.15 million respectively in 2020.
At present, tonic water is mainly sold in supermarkets and online stores. Supermarkets are usually located near residential areas and usually increase sales through some supermarket promotions. As a traditional shopping method, purchasing through supermarkets still occupies a large market share. However, with the rapid development of the Internet and changes in the way people shop, the tonic water industry has established its own online retail website, which not only allows faster collection of customer information, but also improves customer satisfaction to increases sales. The market value of online retailers has reached $157.01 million in 2020.
Global Tonic Water Market Status and Prospect Analysis
Europe and the United States market holds a significant market share in the global tonic water market. Europe is the largest revenue market with a market share of 41.91% in 2015 and 40.77% in 2019, a decrease of 1.15%. America has the second largest market share with 33.47% in 2019. Alcohol culture is prevalent in developed countries and people often mix tonic water with alcoholic beverages. Most of the tonic water production plants are from the United States. The popularity of gin and surge in demand is expected to further boost the tonic water market in the coming years.
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Moreover, Asia Pacific tonic water market is expected to be the most promising market in terms of growth potential. The preference for gin in Asia Pacific is low due to socio-cultural and other factors. The market is still in its infancy in many developing countries. However, the beverage industry is expected to drive the tonic water market as various brands increase their promotional efforts. Asia Pacific is expected to expand its market share from 24.58% in 2019 to 26.14% by 2025.
Current Network Era Will Bring More Development Opportunities for the Global Tonic Water Market
According to research, the total revenue of the global tonic water market in 2015 was $415.87 million, increased to $762.07 million in 2020. The tonic water market is projected to reach a value of $1,268.87 million by 2025. The CAGR of Tonic Water from 2020 to 2025 is 10.13%.
Tonic water is often added to alcohol to make mixed drinks such as gin due to its unique sweet and bitter taste, and it can also be mixed with other beverages to make new beverages. As the public standards of living improve, the demand for alcoholic beverages is increasing. In many bars and hotels, cocktails are often mixed with tonic water, especially in countries where wine culture is prevalent, such as the United States and the United Kingdom. Adding tonic water to wine has become a custom and culture, so tonic water has a high sales volume. As the demand for distilled spirits and beverages continues to grow, the tonic water industry is poised for further development.
The e-commerce industry is rapidly emerging, and many industries have formed a model of simultaneous operation of online websites and offline stores, and the tonic water industry has joined in. Online websites not only reduce transaction costs, but also provide real-time updates and explore the latest business developments, thus increasing customer satisfaction. The convenience of the Internet and the growth of e-commerce will drive increased demand in the tonic water industry.
However, Regular tonic water can no longer meet the needs of customers, and major companies have developed more kinds of tonic water, among which dietary tonic water is increasingly accepted by consumers because of its low sugar content. Compared to conventional tonic water, dietary tonic water has fewer calories or carbohydrates, making them popular with dieters. Many companies have also introduced new natural tonic water to meet the specific needs of different consumers for taste. Revenues from supermarkets and hypermarkets still account for the majority of the global tonic water market. However, with the introduction of new products and changing lifestyles, e-commerce is expected to drive the growth of the tonic water market through the internet as more and more internet users prefer the visual and convenient access to online retailers.
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