Household blender is a kind of household appliances. Light weight and convenient operation are its two most prominent advantages. It is usually equipped with various types of accessories and detachable shafts, which can be used for grinding, shredding and mixing at different speeds.
There are mainly two types of blenders: multi-function and single-function. The multifunctional blender is simple and easy to use, easy to operate, and easy to clean, which has the functions of beating soy milk, grinding dry powder, squeezing juice, beating meat, shaved ice, and making supplementary food. It is especially suitable for families with many family members and can meet different preferences. A single function blender is a kitchen and laboratory appliance only used to mix, purée, or emulsify food and other substances. The equipment uses a special program and is controlled by the CPU to realize automatic beverage adjustment. The program parameters can be input and set through the programming keys. The encryption protection prevents the parameters from being changed randomly.
At present, the sales of household blenders are mainly online and offline. Online shopping is a form of electronic commerce which allows consumers to directly buy household blenders from a seller over the internet using a web browser. The online household blender store can help customers choose a more comprehensive range of household blender and make their purchase more convenient. Since management costs will be lower than retail stores, the overall price may also be relatively low. Offline shopping is a traditional way of purchasing household blenders by directly visiting to the shop or vendor. Customers can easily get quality assurance from retail stores and can accurately purchase their favorite household blenders.
Under the pressure of the epidemic, household blender has also begun to accelerate its online, and online channel sales have also shown rapid growth against the trend. Coupled with the popularity of social e-commerce and live broadcasts since 2019, the proportion of household blender online has once again greatly increased. Currently, online sales have become its number one channel.
Prospect Analysis of Household Blender Industry in Various Regions
Household blender sale companies are mainly from China; the industry concentrate rate is relatively high. The top three companies are JS Global, Groupe SEB and Midea with the revenue market share of 16.39%, 13.51% and 11.52% in 2019.
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North America was the largest revenue market with a market share of 36.56% in 2015 and 29.50% in 2019, a decrease of 7.06%. In 2019, the Europe market share was 26.72%, ranking second. In addition, development of economy, increase downstream demand and technology innovation progress in China has promoted the household blender market. China is expected to be the growing household blender market.
With a generally high standard of living, consumers in European and American countries pay more attention to the production of daily healthy complementary food, dim sum cuisine, pure natural drinks, western food, etc., so there is a high demand for household blenders. The application scope and use group of household blender are very wide, which can make healthy complementary food for infants and children, high-dimensional and low-fat drinks for fitness people, and health food for middle-aged and old people.
In emerging developing countries such as China, living standards of people are gradually improving, so the demand for blenders is rising. In addition, with the rapid population growth, the living space is decreasing, the scale of kitchens is shrinking, and the demand for time-saving compact food appliances has surged, which has also promoted the development of multifunctional blenders.
One of the prominent demand drivers for blenders is the rapid boom in e-commerce sector around the world. In developing countries of Asia and Latin America, e-commerce sector has become the key determinant for sales of various consumer electronics and home appliances.
The Market Potential of Household Blender is Huge in the Future
In 2020, measures taken to curb COVID-19 have severely curbed private consumption, investment and trade, so global economic growth has suffered a severe blow. Due to the closure of various production facilities, supply chains and logistics facilities for COVID-19, global uncertainty has increased, and the household blender market has been increasingly affected, gradually limiting market growth. However, the impact of the epidemic has both disadvantages and advantages, which may also promote the development of the industry to a certain extent. Factors such as limited labor force will prompt companies to pay more attention to the promotion of automation and flexible production, reduce dependence on labor, and better respond to labor fluctuations.
With the growth of the global economy, the downstream applications of household blenders are constantly expanding. Advances in technology have promoted the development of highly complex and automated household blenders. In addition, suppliers have invested a lot of resources to study consumer behavior and understand their needs, which brings new opportunities to the global household blender market.
According to the research, the global household blender market has a total sales value of 3403.13 M USD back in 2015, and increased to 4363.76 M USD in 2019. We made the prediction that the value of household blender markets can be 7017.15 M USD by 2025. The CAGR of household blender is 7.95% from 2020 to 2025.
Raw materials are an important part of household blenders, accounting for most of the cost. For manufacturers, it is very important and necessary to focus on purchasing raw materials. In addition, household blender companies must grasp the technological development trend and market demand, establish an innovation mechanism, maintain continuous technological development, establish a strong technology research and development team, continuously strengthen technology research and development and product innovation, to obtain continuous competitiveness and market recognition, as well as timely Introduce suitable alternative products to seize the opportunity.
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