Outdoor patio umbrella is a kind of large sunshade umbrella which is mainly used to shield from direct sunlight. It is mainly composed of frame, canopy, lift mechanisms and tilt mechanism. This type of umbrella is suitable for various leisure places, such as coffee shop, villa garden and terrace.
According to the size, outdoor patio umbrellas can be divided into three types: umbrella covers smaller than 8 inches, umbrella cover equal to 8 to 10 inches, umbrella cover more than 10 inches. The size of the canopy is less than 8 inches, and the weight of the umbrella stand is 40-80 pounds, which can be matched with a table of 30-36 inches. 2-6 chairs can be placed under the umbrella, which is mainly used for bistros or small gatherings. The size of umbrella cover is 8 inches to 10 inches, and the weight of umbrella bottom is 80-100 pounds, which can be matched with a table of 38 inches or 40 inches. Umbrella can accommodate 6-8 chairs, which is suitable for family gatherings and other gathering activities. The size of the umbrella cover exceeds 10 inches, and the weight of the umbrella bottom is 100 pounds, which can be matched with a 40-inch or 48-inch table. Umbrella can accommodate 10 chairs, which is suitable for covering large outdoor pubs. Currently, outdoor patio umbrellas with a canopy size of 8 to 10 inches occupy a major market share, and their market value has reached $193.32 million in 2019.
Outdoor patio umbrellas are used in both commercial and personal sectors. In the commercial sector, outdoor patio umbrellas are mainly used in restaurants, cafes, hotels, and other for-profit businesses. The market for outdoor patio umbrellas in the commercial sector was valued at $243.84 million in 2019. In the personal sector, outdoor patio umbrellas are commonly used for families holding parties and other activities, and can also be used as self-provided sun protection tools for vacations at the seaside. The party culture in the US is very popular and there is a high demand for holding outdoor parties. The demand for outdoor patio umbrellas is also expected to increase in order to meet the various conditions and improve the quality of the environment for outdoor events. The market for outdoor patio umbrellas applied in the commercial sector has been valued at $168.16 million in 2019. With the gradual increase in the standard of living and the growing demand for recreation and leisure, the market value is expected to increase to $240.71 million by 2027.
United States Outdoor Patio Umbrellas Industry Market Status and Prospect Analysis
The western United States is the largest revenue market with a market share of 29.26% in 2019. The region is densely populated with high GDP per capita and well-developed business, so the demand for outdoor patio umbrellas is relatively strong. Its market value has reached $120.57 million in 2019.
The southern United States has a market share of 28.07%, ranking second in the country. According to data from the Bureau of Economic Analysis, the District of Columbia in the southern United States has the highest GDP per capita. Therefore, the leisure and entertainment industry is very prosperous in the area. In 2019, its market value has reached $115.65 million. It is estimated that by 2027, its market value will rise to $167.69 million.
Moreover, the northeastern United States is expected to be a potential growth market for outdoor patio umbrellas in the United States. The Northeastern United States occupies less than 1.5% of the US territory, but has 20% of the population and high urbanization level. The area is the most developed region for business and industry. New York City, the national first metropolis, is located in the region. Its market value is expected to rise from $106.99 million in 2019 to $151.01 million by 2027, at a growth rate of 6.29%.
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Rise in Outdoor Activities Drives the Outdoor Patio Umbrella Market
In recent years, various outdoor activities have emerged in the United States. The pursuit of a better life requires an enhanced and improved living environment and standard of living. In order to address the impact of climate issues on outdoor activities and meet the needs of consumers for shade and protection from the wind, outdoor patio umbrellas were created. Outdoor patio umbrellas are very suitable for outdoor gatherings, as well as some outdoor cafes and restaurants. As more outdoor events take place, the demand for outdoor patio umbrellas will increase, thus contributing to the growth of the outdoor patio umbrella industry.
Affected by the COVID-19 epidemic, the US government issued an order to minimize resident travel, and many catering industries were forced to suspend operations. Not only the catering industry, but also major outdoor activities were restricted, which affected the demand for outdoor patio umbrellas and had an impact on the outdoor patio umbrella industry. As a result, global outdoor patio umbrellas revenue decreases to $402.17 million in 2020 from $412.00 million in 2019.
With the rapid development of the global economy, the standard of living of people is also gradually increasing. As a result, the advertising and catering industries are flourishing in such an environment. Advertising has now become an important way for many companies to improve their international competitiveness and create brand effects. The advertising industry is developing while pursuing new development advantages. As a modern and novel advertising carrier, o outdoor patio umbrellas have many advantages, such as great mobility, bright colors and good visual effects, unlimited pattern design, optional structure, beautiful and durable, high quality and good price, etc., and become an important form of corporate advertising. In addition, the booming restaurant industry is also driving the development of the outdoor patio umbrella market. With the increase in customer demand for the dining environment have increased, outdoor dining has become a common way to eat. However, due to the weather, outdoor umbrellas are required to keep the sun out, thereby increasing the demand for outdoor umbrellas. It is expected to generate $596.23 million by 2027.
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