Ice cream is made of drinking water, milk, milk powder, cream (or vegetable oil), sugar, etc. as the main raw materials, adding appropriate amount of food additives, and making volume expansion after mixing, sterilizing, homogenizing, aging, freezing, hardening and other processes frozen food. The ice cream stick is a derivative of ice cream and is designed for easy consumption. Birch is easy to process, resistant to use, durable, straight in texture, fine in texture and soft or moderate in texture, which is the ideal raw material of ice cream sticks and covers the largest market share. Poplar wood which is tough and corrosion resistant, with moderate hardness and strength is also a kind of raw material for ice cream sticks. Beech is heavy, sturdy, impact resistant, easy to bend under steam, and can be made into shapes. Beech wood is dense and heavier, with fine and straight wood grains, and fewer textures. Pine have characteristics such as quick response to atmospheric temperature, easy growth, and difficulty in natural air drying, so they need to be processed manually, causing higher cost. Therefore, this kind of raw material only covers a little proportion of market share. Araucaria is of good quality, the wood has luster, no special smell and taste, straight texture, slow drying, not tolerant to rot, susceptible to pests, and easy to process, covering the least market share.
According to different forms, the sticks can be divided into classic, magnum, round and spoon. The classic stick is a classic shape with straight lines. Magnum mainly refers to the shape of an ice cream stick with wide ends and a narrow middle. Round represents the shape of ice cream sticks that are different from the slices, which are presented in a circular manner. Round represents an ice cream stick whose shape is different from that of flakes, and is presented in a round shape. Sticks like the spoon is convenient to use. In 2019, the market share of these four types of ice cream sticks was 68.44%, 17.07%, 5.22% and 9.27%, respectively.
North America was the largest revenue market with a market share of 34.24% in 2015 and 34.09% in 2019, a decrease of 0.15%. In 2019, the Europe market share was 31.65%, ranking second. In addition, China Ice Cream Sticks market is expected to be the growing market. Development of economy and increase downstream demand will promote the Ice Cream Sticks market. Ice Cream Sticks industry concentrate rate is high. The top three companies are Smart Wood, Jack Wood Sticks, Kingsun Development Co, Ltd. with the revenue market share of 24.19%, 16.96%, 9.28% in 2019.
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Europe, North America and Asia are the main consumption regions of ice cream sticks. Since Europe, North America and Asia are also hardest hit by COVID-19, they have severely affected the sales of ice cream. Because the demand for retail stores, restaurants and dining establishments has declined under the mandatory social distancing order. The decline in demand for ice cream has led to a decline in demand for ice cream sticks in the short term. The COVID-19 outbreak has led to the stagnation of industrial production, reduction of working hours, turbulence in the international market, and unsmooth logistics and transportation. The normal operation of ice cream sticks has been severely affected. Affected by the epidemic, timber market of China has been stagnant in early 2020. Affected by the epidemic in China, exports of China to Europe have plummeted, European-Asia routes have been forced to adjust shipping prices soaring, and there is a shortage of containers. This has a huge impact on main timber exports of Europe. At the same time, the outbreak of the epidemic in European countries has also brought uncertainty to the timber supply chain, and the efficiency of customs clearance will also be affected. The scarcity of market supply has led to an increase in market timber prices.
The Cold Chain and E-commerce Will Drive the Development of this Industry. To Fit the Environmental Protection Goal, Enterprises Must Use Recycled Sticks as much as Possible in their Packaging
The ice cream industry cannot do without cold chain support. The competition of various ice cream brands is behind the competition around the cold chain supply chain. In recent years, cold chain logistics has gradually entered vision and has become an emerging market in the logistics field. With the rising popularity of cold chain logistics, many giant companies have increased cooperation and layout on the cold chain. For example, SF Express and HAVI Group announced the establishment of a cold chain logistics joint venture. With the development of e-commerce and new retail, the development of the cold chain promotes the development of the ice cream market, which is an opportunity for ice cream sticks.
With the acceleration of urbanization, the further development of modern retail formats such as department stores, hypermarkets, supermarkets, and convenience stores has expanded the scope of ice cream sales. With the development of urbanization, the way of life has been accelerated enough that there is less and less time to eat. Modern consumers, especially young consumers, not only like convenience, but their busy lifestyles also need convenience. This has also increased the demand for ice cream products. The ice cream stick market will rise with the growth of the ice cream market.
Trade disputes between countries, industrial policies restricting commercial logging of trees, log cost issues, and climate events such as fires and insect outbreaks have led to insufficient supply of raw materials. Insufficient supply of raw materials will limit the development of the industry. Ice cream is an indispensable snack to cool off the heat and thirst in summer. It is a very delicious dessert for people who like to eat sweets. However, scientists have pointed out that ice cream can affect heart health. Especially the additives in it are extremely harmful to human health. As the health awareness of people increases, low-fat, low-calorie, and low-cholesterol products have gradually become the first choice for people to consume. People began to choose frozen yogurt with higher protein content to replace ice cream, reducing the expenditure on ice cream. Increasing attention to health-related issues worldwide will reduce the consumption of ice cream, and the consumption of ice cream sticks will also be affected. In addition, environmental protection is deeply rooted among people, using wood as raw materials of ice cream sticks is against the original intention of environmental protection, and consumers are also concerned. Therefore, manufacturers need to accelerate the pace of research and development, find alternatives or create recyclable ice cream sticks, such as paper straws and degradable straws which are currently ubiquitous, producing less impact on the environment.
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