Affected by the Pandemic, the Demand for Outdoor Heaters in the US Fell Sharply in a short time; After the Epidemic, Market Demand will Rebound

Outdoor patio heaters, also known as mushroom heaters or umbrella heaters, are radiant heating devices designed to generate heat radiation for outdoor use. It works by burning liquefied petroleum gas (LPG), propane or butane through a burner mounted on top of a light pole and directing the flame to a perforated metal mesh from which heat radiates in a circular pattern around the device. Outdoor patio heaters have become popular in bars and restaurants in recent years because they keep customers staying longer.

Common outdoor patio heaters are gas patio heaters and electric patio heaters, and there are a few other types of products (such as oil).  Electric heaters are easy to operate through an on-off button, and generally can quickly reach the required temperature, suitable for partially closed indoor and outdoor space. However, in comparison, the heating effect of electric heaters is usually slightly weaker, so it is only suitable for a small number of people and a few occasions. Gas-fired heaters, which typically use butane or propane as fuel, are increasingly being used as more homes are fitted with natural gas lines. They can be used in gardens, terraces, etc., at a lower cost than electric heaters. In addition, because gas heaters have a liquefied gas bottle to be placed inside machine, they can move to any places needing at will, so they are of more convenience and flexibility. As a result, gas patio heaters are used most widely among all types. In 2020, gas patio heaters accounted for 65.12% of the market, while electric heaters accounted for 23.85% of the market. 

Analysis of Market Status and Prospect of Outdoor Patio Heater Industry in the US

After a period of development, the industry has entered a mature stage.  According to our research, the total market value of outdoor patio heater industry in the US was $288.98 million in 2015, and the period 2015-2019 witnessed rapid growth. In 2019, the industry market value grew to $389.00 million. However, in 2020, the overall level of industry development declined due to the impact of the epidemic, with the market value reduced to $367.17 million, a decrease of 5.61% compared to 2019. Based on the data, we performed a series of functional calculations and derived the data for the next seven years using a scientific model. Finally, we predicted that by 2027, the total market value of outdoor patio heaters in the United States would reach $600.79 million. Meanwhile, the CAGR from 2021 to 2027 is projected at 5.78%. 

The concentration of outdoor patio heater industry in the US is not high, and the distribution is relatively even. The top three companies are IR Energy Inc., Napoleon Grills and Infratech, with a market share of 6.40%, 5.75% and 5.53%, respectively, in 2020. 

The northeast region is the industry\'s largest revenue market, with 37.01% market share and a market value of $135.89 million in 2020; The middle west ranked second with a market value of $101.37 million and a market share of 27.61%. In addition, the data show that although the northeast region is the largest revenue market, its market share is declining year by year and is expected to drop to 36.87% by 2027. On the other hand, the western region ranks third, but its market share is on the rise, rising from 20.05% in 2015 to 20.36% in 2020, and is expected to rise to 20.47% in 2027. The Western United States is a densely populated region with a high GDP per capita and developed businesses. According to the Bureau of Economic Analysis, personal consumption expenditures per capita in 2018 were near the high levels of $465.74 million in Washington and $469.81 million in California. Therefore, the western region of the United States is expected to become the fastest developing region of the industry in the future, and the development prospect is considerable.

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Impact of COVID-19 on Outdoor Patio Heater industry in the US

After the outbreak of the epidemic, the US government ordered residents to reduce going out and gathering, which greatly affected the development of the catering industry. Many bars and restaurants have suspended operations, and these areas are the main applications of outdoor patio heaters, so the demand for commercial outdoor heaters has dropped dramatically in a short period of time. However, on the other hand, as people go out less, there are more activities and gatherings at home, and many residents move the gatherings to their gardens or patios. And when the epidemic was more serious, the United States happened to be in winter and cold weather. In order to increase the fun and comfort of family outdoor activities, residents have higher requirements for their environment, many families gradually choose to use outdoor patio heaters to warm themselves, so the demand for residential patio heaters is increasing, which also promotes the development of the industry to some extent. Therefore, in 2020, the market share of residential patio heaters has increased compared with 2019. 

In addition, the National Restaurant Association’s SERV Safe team has issued guidance to help restaurants reopen when the pandemic turns around. However, due to the unique nature of novel Coronavirus disease -- the high rate of transmission and the possibility of a new outbreak at any time, eating in closed spaces, such as bars or restaurants, is still not an option. In this case, outdoor dining bars and outdoor tables are becoming increasingly common. Many bars or restaurants disperse their customers into outdoor courtyards, which imposes requirements on their outdoor environment. Outdoor patio heaters are essential when the weather is colder, and as a result, outdoor space heaters are much more in demand during a particular period of time. Therefore, in general, the demand for outdoor heaters in the United States has declined in a short period of time due to the epidemic, but with the improvement of the epidemic, the market demand will rebound to some extent.

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