Common automotive screenwash products have three categories: all-season cleaner, bug remover and De-icer. All-season cleaner is a concentrated high efficiency windshield cleaner. It quickly removes dust, grime and insect deposits from the windshield, leaving a bright strip-free surface; Bug remover is a readjust, biodegradable prewash solution used to remove insects, insect residues or gum from vehicle paint. De-icer is a product that can quickly loosen the ice, so spray it on the frozen windshield to make it easy to remove with an ice scraper.
Automotive screenwash products are
mainly sold through department stores, supermarkets, automotive parts stores and
online retailers. Among them, automotive parts stores attract more consumers
due to their more professional, more complete products and other advantages . In
2015, the market share of auto parts stores in this industry was 69.55%,
ranking the first; Department stores and supermarkets ranked second with 20.22%.
Online retailers accounted for only 10.22% of the market. However, in recent
years, with the emergence of online shopping, more and more people
choose this way of shopping in pursuit of convenience and lower-price products,
leading to an increase in the market share of online retailers in this
industry, which rose to 10.82% in 2020. In addition, online shopping has become
a new trend, so it can be predicted that the market share of online retailers
in this industry will continue to rise in the future. On the other hand, the
market share of department stores and auto parts stores will decrease.
Data show that the total market value of US automotive screenwash product industry in 2015 was $287.945 million, and it increased year by year from 2015 to 2020, reaching $329.502 million in 2020. According to the data basis and combined with the law of market development, we carried out a series of functional operations, established a scientific model, and then derived the data of the next five years. Finally, it can be predicted that by 2025, the total market value of the industry in the US will reach $375.367 million. It is also projected to grow at a CAGR of 2.64% during 2020 to 2025.
Research
shows that the northeast is the largest revenue market. In 2020, the
region ranked first in the industry with a market value of $137.247 million,
with the market share of 41.62%. The south ranked second with 36.49% of the
market. The western region is expected to be the fastest-growing market in the
industry, with its market share rising from 10.24% in 2015 to 10.37% in 2020.
The major industries in the western part of the United States are aerospace,
electronics, oil and marine industries, the automotive supporting products are
not the key industries in the region, but there is a great space for its
development in the future. In addition, the western region is a densely
populated area with very high driving penetration. According to the data from the U.S. Bureau of
Economic Analysis, in 2018, the per capita PCE in Washington State and
California reached $46,574 and $46,981, respectively, close to high levels.
Consumers have relatively high spending power and can create a huge potential
market for products with higher quality and price in the industry. Therefore,
during the forecast period, the market share of the western region will
continue to rise, and is expected to reach 10.46% by 2025.
In
2020, Car Brite, Mothers and Chemical Guys were the top three by revenue, with
the market share of 1.70%, 1.59% and 1.17% , respectively. The total market value of the top three
enterprises is less than 5%, and the industry market concentration is very low,
which also means that the industry competition is quite fierce.
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Impact of Epidemic on US Automotive Screenwash Product
Industry and its Development Trend in the Future
The
U.S. auto industry suffered a lot during the pandemic. The three major Detroit
automakers -- Ford Motor Company, General Motors and Fiat Chrysler Automobiles
announced plant closures in the United States, Canada and Mexico to prevent the
spread of novel coronavirus. It\'s not just in the United States，the COVID-19 pandemic
has brought global auto manufacturing to a near standstill. The development of
automotive industry is closely related to the development of automotive
screenwash product industry. The sudden slowdown of automotive industry
development will have a huge negative impact on automotive screenwash product
industry.
The
cost of raw materials and energy were the most significant increases in all
manufacturing costs. During the pandemic, rising raw material and energy prices
led to increased production costs for companies in the automotive windscreen
cleaner industry. The increase in production costs squeezes product margins. In
this context, companies with strong technological advantages, scale advantages
and cost control ability will have strong bargaining power and more flexible
pricing, and achieve higher product profitability than other companies in the
industry. Weaker companies will face
huge growth challenges.
At present, the regular products produced by large-scale enterprises are sold on the market in three categories: all-season, bug-remover and De-icer. In addition to the above three types of products, the development of more refined products will be the future development trend. At present, the number of vehicles is getting higher and higher, and parking is difficult for the majority of users. It is inevitable for vehicles to park under trees. Therefore, whether to remove gum faster has become a factor that most users must consider when choosing products. In addition, in the southeast of the United States, when driving during the rainy season, because the windshield wipers can not scrape the water, resulting in blurred vision of the driver, bringing a certain safety hazard. Therefore, it is not only the demand of the current market, but also the trend of the technical development of the product to develop shellac and special windscreen cleaner and hydrophobic products with excellent quality and safety and function.
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