The point of sale (POS) or point of purchase (POP) is the time and place where a retail transaction is completed. At the point of sale, the merchant calculates the amount owed by the customer, indicates that amount, may prepare an invoice for the customer (which may be a cash register printout), and indicates the options for the customer to make payment. It is also the point at which a customer makes a payment to the merchant in exchange for goods or after provision of a service. After receiving payment, the merchant may issue a receipt for the transaction, which is usually printed but is increasingly being dispensed with or sent electronically. Nowadays, a wide range of POS applications have been developed on platforms, and the availability of local processing power, local data storage, networking, and graphical user interface made it possible to develop flexible and highly functional POS systems.
iPad
is a line of tablet computers designed, developed and marketed by Apple Inc.,
which run the iOS mobile operating system. iPad POS Software is a store retail
management software based on iOS operating system of Apple, using iPad as its
application terminal. The iPad POS Software can read credit cards and print
receipts, and have the solutions of employee management tools, inventory
management, sales data, customer management tools, etc.
The iPad POS Software can be divided into iPad POS Software for Catering Industry, for Hospitality Industry and for Retail Industry. In 2017, the market value of these three types respectively are 551.68 M USD，165.25M USD and 210.18M USD, covering a market share of 56.62%，16.96% and 21.57%. The iPad POS can be widely applied in small business, mid-sized business and big business, in 2017, different scale business respectively covered a market share of 15.19%，27.76% and 57.05%. The iPad POS was more widely used in small business. The advantages of iPad POS Software, such as reducing the waiting time of customers, better resource allocation, improving customer experience, can make the service more convenient.
The Current Situation of Global iPad POS Software Industry
iPad POS Software companies are mainly from US; the industry concentrate rate is low. The top three companies are Square, Shopify POS, Lightspeed with the revenue market share of 6.01%, 4.75%, and 4.06% in 2017.
North America was the largest revenue market with a market share of 32.82% in 2013 and 32.07% in 2018 with an increase of -0.75%. Europe ranked the second market with the market share of 24.98% in 2017. Also, the Asia Pacific, Middle East, South America markets for iPad POS Software are expected to be the market with the most promising growth rate. Development of economy, increase downstream demand, technology innovation progress in emerging economies such as China, India, Philippines, Thailand, Brazil, Saudi Araba and Vietnam has led to an increase in demand.
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China packaged software market is estimated to grow from 4.7 M USD in 2008 to 8.3 M USD by 2013, with a five-year CAGR of 12.1%. China domestic software industry has, however, long suffered from the effects of rampant software piracy, making it difficult for domestic industry players to proportionally benefit from China economic rise over the past 30 years. Though the trials and travails of major global software companies, such as Microsoft, in China have been welldocumented, domestic software companies, though with a seeming home market advantage, have often found it difficult to build viable business models in this environment. This environment for domestic software companies, however, appears to be changing for the better. As software is seen by the P.R.C. government as a key industry to develop, it has taken steps to provide support for domestic software companies, upgrade the industrial environment and improve the quality. All these polices have brought fruits. In2017, the market value of China was 221.50 M USD.
The Forecast of Global iPad POS Software Industry
According to our research, the global iPad POS Software market has a total sales value of 647.26 M USD back in 2013, and increased to 1084.31 M USD in 2018. We made a series of functional calculation and deduced the data of past 5 years with scientific model. Finally, we made the prediction that the value of iPad POS Software markets can be 1916.58 M USD by 2023. The CAGR of iPad POS Software is 11.94% from 2017 to 2023.
With the development of the economy and technology, increasing investment of business operators, emphasis on the customer experience and service efficiency and growing opportunities in emerging markets, global iPad POS Software market will realize a positive growth in several years. North America remains the largest market with the market value of 598.72M USD, and Europe will be the second largest market with the supposed market value of 463.89M USD. The market value of China is supposed to increase to 462.16M USD, presenting a subtle gap with Europe.
At the same time, iPad POS software also faces challenges. The software costs higher than that of Windows and Android, each transaction is charged, and the uneven development between regions hinders the overall progress of the global market. The low industry concentration rate, fierce competition in the industry, and lack of technological innovation in some backward areas are not conducive to the overall development of the iPad POS software market, especially because of the particularity of the product, and the Internet security cannot be guaranteed.
All companies should seize policy support, especially those from emerging countries such as China, India, and Brazil, to grasp the vast consumer market and important opportunities for the rapid development of the national economy, tap potential markets, and expand market demand. What is more, the company in this industry should pay attention to R&D and innovation, and keep on developing new product functions, improving customer experience in order to get the competitive advantages and larger market share. Although the sales of iPad POS Software has brought many opportunities (especially in the emerging countries), the research group does not recommend new entrants to enter into the iPad POS Software market if they are not equipped with industry chain advantages and accurate positioning of the downstream segments.
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