Commercial beverage blenders are designed for mixing cocktails or other mixed beverage ingredients, which not only can produce delicious beverages, but also have lower noise. They can easily handle ice cubes and crush them to make a smooth, stable drink. The greater the power of the motor and the better the design of the blades and jars, the more creamy the beverage will be, with almost no ice. After the automatic shutdown timer sets the time, the blender will automatically shut down so that employees can handle multiple tasks at the same time, which is very suitable for busy juice bars, clubs, bars and restaurants. They are the main downstream application fields of commercial beverage blenders, of which the restaurant market is relatively small, accounting for 32.19% in 2019.
Commercial beverage blenders can be divided into three types: bar blenders, food blenders and immersion blenders. The bar blender is designed for busy juice bars, clubs and bar employees. The advanced motor is carefully designed to prevent overheating, which means the staff can grind, chop, mix, and make thick ingredients all day long without worrying about sticking together. And the bar blender is relatively cheap, easy to clean, and can handle a variety of materials. Although many blenders can crush ice and handle other hard ingredients, food blenders are specifically designed to hold liquids. If the user wants to turn the ingredients into soup, sauce or smoothie, it may be the best tool. For sauce emulsification, egg beaten or mixed fruit juice drinks, an immersion blender is the best choice. Compared with a stand blender, it occupies less counter space and reduces the number of containers, thereby simplifying the cooking process. However, it is usually not possible to cut large pieces of food, or crush ice or other hard foods. Its market is relatively small, with a market share of only 14.61% in 2019.
Analysis of the Status Quo of the Commercial Beverage Blender Industry in Various Regions Under the Influence of COVID-19
The large population in the Asia-Pacific region provides a huge consumer base for commercial beverage blenders. The region has been the largest revenue market for many years, with a market share of 32.59% in 2015 and 35.92% in 2019, an increase of 3.33%. In 2019, the European market share was 26.26%, ranking second. With the rapid economic development, the increase in downstream demand, and continuous technological innovation and progress of China and India, the commercial beverage blender market in the Asia-Pacific region will be further developed.
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Commercial beverage blender sales companies are mainly from the United States, and the market concentration is moderate. The top three companies in 2019 are Vitamix, Blendtec and Conair Corporation, with revenue market shares of 25.69%, 21.61% and 11.59%.
During the COVID-19 epidemic, the procurement of raw materials for commercial beverage blenders has been a key challenge due to strict shutdowns and import and export restrictions. When the crisis began, most FMCG stores were closed due to blockades, commercial beverage blenders were no longer necessary, so offline retail sales and traffic dropped sharply. In addition, the downstream industries of commercial beverage blenders, juice bars, clubs, bars, and restaurants, were closed due to the blockade, resulting in a decline in the sales of commercial beverage blenders. If the epidemic continues, it may lead to the closure of large enterprises, a large number of unemployment, and further decline in consumer demand, leading to a global economic recession. Even when COVID-19 is brought under control, the downstream industry of commercial beverage blenders may be the last industry to go on track, which will also have a negative impact on the commercial beverage blender market.
The Commercial Beverage Blender Market is Expected to Expand Further Due to Continuous Demand
The growth of the commercial beverage blender market is driven by market demand. With the growth of the global economy, the downstream application industries of commercial beverage blenders are also expanding, especially in the juice bar, club and bar industries. The expansion of downstream application industries continues to play an active role in the expansion of the commercial beverage blender market.
According to research, the total sales of the global commercial beverage blender market in 2015 was US$52188 million, which increased to US$675.1 million in 2019. We predict that by 2026, the value of the commercial beverage blender market will reach 939.98 million U.S. dollars. From 2020 to 2026, the compound annual growth rate of commercial beverage blenders is 6.77%.
The United States has a developed economy and a high standard of living for its people, so there is a large demand for commercial beverage blenders. The market value is expected to reach US$186.4 million in 2026. China has a large population. In recent years, the rapid economic development has provided impetus to the commercial blender market. The market value is expected to increase to US$17159 million in 2026, second only to the United States.
In the production cost structure of the commercial beverage blender industry, the cost of raw materials, R&D technology, equipment, and labor accounted for 68.76%, 9.38%, 8.68%, and 10.62%, respectively. It can be seen that raw materials are the primary factor restricting commercial beverage blenders. With the reduction of trade and investment barriers, lower shipping costs, and rapid technological advancement, companies are increasingly likely to dismantle production processes and place them in different countries, so that they can take advantages of low-cost, easy-to-access raw materials and more favorable policies.
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