In most mammals, the placenta is a blood vessel organ that connects the fetus and uterus of the mother to provide life and nutrition. Composed of amino acids, proteins, vitamins and hormones, it regulates the metabolic exchange of developing individuals through the close contact between embryonic tissue and specific uterine tissue.
Humans have noticed the characteristics of the placenta for a long time with a long history using the placenta. In daily life, placenta has a wide range of applications, and is generally used as a source of ingredient extraction for various consumer products such as medicines, cosmetics, and supplements. Facts have proved that the placenta is not only very helpful for human development, taking placental tablets also has many health benefits, such as reducing postpartum depression, increasing postpartum energy and healthy milking rate. In addition, placenta products can also treat depression, intervertebral discs, chronic organs and cardiovascular diseases. Therefore, placenta pharmaceutical has received the most attention. It has a broader market, with a market share of 60.79% in 2019, followed by placenta supplements with a market share of 29.59%.
End users of placental products are individuals who have demand for them. There are many individual buyers, the market is fragmented, and the number of transactions is frequent but sporadic. Therefore, most products are sold through intermediaries to facilitate consumers to purchase. Individuals can enjoy related services and purchase products through pharmacies, beauty salons and other places.
Clinical data shows that the human placenta injection made by directly extracting primitive life nutrition from human placenta is more effective than traditional skin care products and health care products in terms of restoring tissue and organ cell functions, improving skin, whitening and removing spots, regulating endocrine, and delaying menopause. Therefore, under the current circumstances, people of almost every age group are highly concerned about its performance, which is beneficial to the development of the placenta market.
Prospect Analysis of the Placenta Market in Various Regions
There are already many companies operating in the placenta industry with fierce competition. The placenta suppliers mainly come from the United States and Japan with relatively high market concentration. In 2019, the top three companies, MiMedx Group, Inc., Japan Bio Products Co. Ltd. and Japan Natural Laboratories Co. Ltd, accounted for more than 50% of the market share, 28.58%, 15.37% and 8.06% respectively. In the future, they will pay more attention to product innovation, channel construction and customer relationship management to strive to gain greater market share and competitive advantage. This will also intensify market competition and is not conducive to the development of small and medium-sized enterprises and new entrants.
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The Asia-Pacific region is the largest revenue market, with a market share of 40.07% in 2019, while the Americas ranks second with a market share of 33.38%. Other regions have smaller markets, with Europe, the Middle East and Africa only accounting for 26.55% of the market share.
Among them, the Middle East and Africa have low economic development and lack of understanding of medical treatment and beauty, resulting in insufficient consumption motivation. In 2019, their market consumption was only 141.1 kg, accounting for 5.55% of total global sales.
In recent years, the rapid economic development of the Asia-Pacific has driven the development of the medical, skin care and healthcare industries. In terms of consumption, due to the large population base, the Asia-Pacific region is not only the largest consumer market in the placenta industry, but also the fastest growing region. It is expected that the compound annual growth rate will reach 7.70% in 2019-2026.
As the Demand for Placenta Continues to Increase, Companies Need to Change and Expand the Market as Needed
The high pressure state of modern life, environmental pollution, busy work, excessive tobacco and alcohol, lack of sleep, irregular diet, unbalanced nutrition, and many other external factors have promoted premature aging of the human body, thus promoted the growth of the global placenta market. In 2015, its total market consumption was 2079.7 kg, which increased to 2541.9 kg in 2019. With the development of the global economy, the demand for personal care will continue to increase, people will also be aware of placental products, so the placental market will continue to expand. Therefore, we predict that by 2025, the global placenta market sales will reach 3650.0 kg.
In the market, as placenta products themselves are substitutes for many vitamins and minerals with antioxidant effects, they have certain competitive advantages. Secondly, the increasing demand for anti-aging and anti-wrinkle cosmetics and the needs of specific groups are also one of the important factors that promote the development of this market. As far as consumer groups are concerned, the understanding of beauty knowledge among middle-aged and elderly people is still in its infancy. Therefore, companies must seize this market gap and expand existing consumer groups.
Placenta extract has the characteristics of high purity, good quality, and high safety, but it requires strict production and processing procedures, as well as high-tech and high-quality labor, so the cost required in the early stage is relatively large. But for companies in the placenta industry, a complete industrial chain also saves costs to a certain extent, which is conducive to the sustainable development of the company.
From the perspective of market dynamics, due to complex consumer demand, frequent contradictions between supply and demand, coupled with the increase in international exchanges, the mobility of the population is increasing, and the mobility of purchasing power is also increasing. Therefore, companies should pay close attention to market dynamics, provide marketable products, and pay attention to increasing shopping outlets to meet the demand for mobile purchasing power. In addition, companies should also pay attention to the impact of restrictions on placenta products in certain countries and regions.
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