The full name of CRM is Customer Relationship Management, which means that enterprises use corresponding information technology and Internet technology to coordinate the interaction between enterprises and customers in sales, marketing and service, so as to improve their management methods and provide innovative, personalized customer interaction and service to customers. The ultimate goal is to attract new customers, retain old customers and convert existing customers into loyal customers. In different contexts, CRM may be a management term, it may be a software system. CRM, as it is often referred to, is a software system that uses computers to automate the analysis of sales, marketing, customer service and application processes. Its goal is to reduce sales cycles and cost of sales, increase revenue, and find new markets and channels for business expansion by increasing customer value, satisfaction, profitability, and loyalty. CRM is a business strategy for selecting and managing valuable customers and their relationships. It requires a customer-centric corporate culture to support effective marketing, sales and service processes.
SaaS
is short for Software-As-A-Service. With the development of Internet technology
and the maturity of application Software, SaaS has emerged as a completely
innovative Software application model in the 21st century. It has similar meanings with On-demand
Software, the Application Service Provider (ASP) and Hosted Software. It is a
kind of mode that provides software vendors through the Internet. Vendors
deploy application software on their own server and customers can order
application software services from the vendor over the Internet based on their
own requirements, and pay for the ordered services and the service duration. In
addition, they can obtain services from the vendor over the Internet.
The
price of SaaS applications is usually an All-inclusive fee, which includes the
usual application license fee, software maintenance fee, and technical support
fee, lumped together as a monthly rental fee for per user. For the majority of
small and medium-sized enterprises, SaaS is the best way to use advanced
technology to implement information. But SaaS is not just for small and
medium-sized businesses. Businesses of all sizes can benefit from SaaS. In this
mode, customers no longer spend a lot of investment on hardware, software and
personnel as in the traditional mode, but only need to spend a certain amount
of rental service fees, through the Internet, they can enjoy the corresponding
hardware, software and maintenance services and enjoy the right to use the
software and constantly upgrade; Corporate projects no longer require a lot of
time to lay out the system like the traditional model, most can be used through
simple configuration. This is the most profitable business model for web
applications.
French SaaS-based CRM Software Industry Market Status and Forecast
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After
a period of development, the industry has entered a mature stage. According to the data, the northern region of
France is the largest revenue market of the industry, accounting for 34.87% of the
national market in 2020, with a market value of $340.36 million; The southeast
ranked second with $209.3 million market value and 21.44% market share. In
addition, data show that the market share of the northern region in the
industry is still rising, and is expected to grow to 35.10% by 2027. In western
France, CRM software market based on SaaS is also developing well, and its market
share is increasing year by year. In the other three regions, growth is
declining.
According
to our research, the total market value of the Saas-based CRM software industry
in France was $657.58 million in 2015, and the growth of the industry
stabilized between 2015 and 2020, and grew to $976.21 million by 2020. Based on
this, we performed a series of functional calculations and derived the data for
the next 7 years using a scientific model. Finally, we predicted that by 2027,
the total market value of CRM software industry based on SaaS in France would
be $1788.67 million.
The Continuous Development of French Pharmaceutical Industry
Provides an Important Impetus for the Development of Its SaaS-based CRM Software
Industry
France
is a traditional chemical power, but also the leading pharmaceutical
power in the world. In particular, it has outstanding advantages in the chemical preparation
industry and is in a leading position in Europe and the world. The
pharmaceutical industry is one of the pillar industries of France, and its
great contribution to the economy and employment promotion makes the French
government attach great importance to the development of this industry. The
French pharmaceutical industry is highly concentrated and mostly small and
medium-sized enterprises. For the CRM
system, it can provide timely and accurate information to healthcare representatives.
Medical representatives must be ready to respond quickly and readily to
customer inquiries or other needs, such as registration of nominations for
medical activities, response to drug safety issues, etc. With the further
improvement of informatization and networking, the system has been able to
passively meet the query requests of medical representatives in the past. Now
it is necessary to analyze customers with big data and provide some insights
and behavior suggestions for medical representatives in advance. Learned by big
data, for example, a key customer recently attended the conference in a
particular field, the CRM system will push the information to the medical
representatives, and provide some suggestions, such as providing related latest
research documents. Medical
representatives can choose to send the documents directly or learn about the
documents themselves and then communicate with the client about the latest
documents through face-to-face interviews, achieving a win-win situation.
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