Outsourcing is the transfer of business that the enterprise itself is unwilling to or cannot do, especially non-core business, to other independent economies for completion. It is generally managed and controlled in the form of contract, so that the business chain can operate normally, for the purpose or to strengthen The core business of an enterprise is either to reduce costs, or to reduce risks, or to reduce investment, or both, but in the end it is to achieve and increase profitability. Outsourcing can enable companies to quickly organize highly specialized and experienced teams at a lower cost in a short period of time. To a certain extent, outsourcing can not only save costs, but also allow companies to concentrate resources and spend more time, Energy and funds are invested in the research and development of the core areas of the company, thereby increasing the core competitiveness, winning development and increasing profits in the fiercely competitive market environment.
The Development Status and Prospect Forecast of the Global Sales Outsourcing Service Industry
There are many types of outsourcing business, such as human resource outsourcing, financial and accounting outsourcing, logistics outsourcing and so on. Sales outsourcing refers to the process of entrusting a part of the company's sales process to a third party or agent. For companies that do not have a well-staffed professional sales team, or do not have good sales channels, or the daily business of the company is too heavy to focus on sales and maintain customer stickiness, and deal with pre-sales and after-sales problems, sales outsourcing is undoubtedly the solution A "good medicine" for corporate sales problems.
Sales is an extremely important link in the entire production cycle of an enterprise, and it is the key to whether an enterprise can achieve profitability. With the rapid economic development, the sales channels of enterprises and the consumption habits of customers can be said to be changing with each passing day. From simple and single offline store sales, to the emergence of e-commerce platforms, to the rise of live broadcasts, the speed of market innovation So fast, a sales team that is not professional enough can not seize the opportunity to help companies complete sales. How to attract and retain consumers in a highly competitive environment is an inevitable major problem for every company. Many companies turn to sales outsourcing. Help, strong market demand has promoted the rapid development of the outsourcing industry. As of 2019, the market value of the sales outsourcing industry has reached 592 million U.S. dollars. In addition, the market integration of the sales outsourcing industry is relatively good compared with many other industries. In 2019, The market share of the top three companies is 16.64%.
With the gradual improvement of people’s living standards, especially in developed countries and well-developed emerging economies, more and more consumers have unprecedentedly increased self-awareness, and they no longer blindly worship big brands. It will also examine a series of issues such as whether the company has a positive influence in social production. For example, in 2020, a certain clothing brand boycotted China’s Xinjiang cotton in support of its own politicians’ comments. Chinese consumers have boycotted the company one after another, leading to its Many offline stores were forced to close, and sales dropped sharply. In the future, companies must not only think about marketing strategies in terms of sales, but also manage a good brand image. Sales outsourcing is expected to continue to rise as sales content continues to become more complex. Today's sales outsourcing is mainly subdivided into online and offline areas. As of 2019, the online market share is 19.45%, and the offline service market share is 80.55%.
The outsourcing industry was first produced and developed in developed countries such as Europe and the United States. Up to now, the main contracting countries in the world are the United States, Germany, France, Japan and other developed countries. The United States is the world's largest offshore contracting country; the main contracting countries are India, China, the Philippines and other developing countries, and many developed countries Outsource non-core work to developing countries where labor is cheaper. As of 2019, North America has a market share of 42.78%, ranking first; Europe has a market share of 24.03%, ranking second. In the future, due to the popularity of the Internet and the beginning of development in conjunction with the real economy, the Internet can be said to have penetrated into all fields and all aspects of people’s lives. On the one hand, online outsourcing will show a rapid growth trend, and on the other hand, data security issues brought about by outsourcing will be triggered. In response to unprecedented attention, outsourcing companies have gradually realized the potential safety hazards brought by outsourcing, which may hinder the growth rate of the sales outsourcing industry.
The Impact of COVID-19 on the Global Sales Outsourcing Service Industry
In 2021, the global economy will recover amidst volatility. Affected by repeated epidemics, the impact on the global economy will still be huge. In the first half of 2021, industrial and commercial activities will be blocked, investment will be delayed, consumption will fall, unemployment will rise, borders will be closed, temporary entry bans and other epidemic prevention measures will be implemented. Control measures have hit trade and tourism. However, the impact of the new crown epidemic on the offline economy has in turn created a need for alternatives to the online economy. The emerging consumption model represented by "Internet +" has achieved unprecedented results in a very short period of time. For the sales outsourcing service industry, even though offline business is hindered, online sales outsourcing services are also developing rapidly. In the future, as the global economy emerges from the downturn and resumes development, offline sales outsourcing services will gradually return to formality, while online sales outsourcing is still expected to maintain sustained growth with the rapid development of the digital economy.
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