K-12 is the abbreviation of pre-school education to high school education, and is now commonly used to refer to basic education. It mainly includes preschool education schools, elementary schools, middle schools, and high schools. According to its nature and teaching methods, basic education can be divided into public basic education, private basic education, and online basic education. Among them, online basic education is more common in private training institutions. Public schools are currently in the experimental stage of online education, and the general acceptance rate and application rate are not high. However, with the development of science and technology and the impact of this epidemic, online education is expected to be in the future. There is a big increase. As of 2019, the market share of pre-primary education is 8.15%; the market share of primary schools is 54.53%; the market share of middle schools is 24.78%; the market share of high schools is 12.64%.
The Development Status and Prospect Forecast of K-12 Education Industry
Education is an important source of economic growth, and it is also an important pillar of the country's development and growth. Whether a country has development potential depends on education, and whether it can sustainably develop is also concerned with education. The level of national education determines the quality of the national knowledge and skills. The higher the national level of education, the higher the level of knowledge and labor skills and the higher the labor productivity. A survey report on the causes of production growth since 1945 in the United States pointed out that 27% of economic growth mainly came from the investment in quality education for workers. Until now, major multinational companies in the world have two important prerequisites when investing in countries around the world. One is whether the investment policies of the local government are favorable; the other is whether the local personnel have high cultural qualities.
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The importance of education is self-evident, and with the development of science and technology, the importance of education can be said to be growing. Statistics show that among the top 20 countries in the ranking of education quality, three-fifths of the countries in the world are European countries. Developed countries have great economic advantages, providing a good economic foundation for basic education, rich educational resources, and a wide range of popularization of basic education. On this basis, many high-quality private education colleges have been developed. However, some relatively backward developing countries are affected by factors such as backward economic development. Teachers and teaching equipment are lacking. In many remote areas, the degree of education popularization is very low, and the education level of the people is generally low. The huge gap in education levels has further exacerbated the gap between developed countries and backward developing countries. This is a very bad vicious circle. As of 2019, the North American region has a market share of 35.16%, ranking first; the European region has a market share of 30.72%, ranking second; the Asia-Pacific region has a market share of 24.29%, ranking third.
With the progress of the times, the society has paid more and more attention to education, and the market value of the global basic education industry has been rising rapidly for a long time. As of 2020, its market value has reached 23 trillion US dollars. In recent years, affected by comprehensive factors such as changes in the economic and social environment, rising direct and indirect costs of childbirth and raising children, and changes in labor and employment patterns, the birth rate of most countries in the world is now declining. This is very detrimental to the sustainable development of basic education.
Generally speaking, the more developed the economy of a country, the lower the birth rate. As the world’s largest economy, the birth rate of the United States has always been relatively low, with little change. However, since 2010, the birth rate of the United States has also been declining rapidly. Because the United States accepts a large number of immigrants each year, the population ageing is far from The developed countries in Western Europe are serious. According to the "China Statistical Yearbook 2021", the birth rate of China in 2020 is only 8.52%, falling below 10% for the first time, setting a new low since 1978. In addition, data from the Ministry of Civil Affairs show that the number of married couples in the first three quarters of 2020 was 5.886 million, a decrease of 1.245 million from the same period in 2019, a decrease of 17.5%, which is also a record low in 17 years. The decline in the number of marriages is bound to affect the birth population. Bring substantial impact. South Korea’s birth population has fallen very fast, ranking first in the world. Japan’s current birth rate is 1.36%, and its population is also declining.
The Impact of COVID-19 on the Basic Education Industry
The impact of the epidemic on people's fertility activities has become a global phenomenon, and the decline in the new population will directly affect the size of the basic education market. The reasons are roughly as follows: First, the epidemic affects people’s employment activities. During the epidemic, some people feel that the epidemic has come, their income has fallen or their work is insecure, and their income has decreased, but living expenses may have increased. There is more and greater pressure on the economy. Second, the restrictions on social activities brought about by the epidemic have affected the direct communication between people and reduced the communication between men and women, up to love, marriage and childbirth activities. Third, the epidemic has affected people's realistic attitudes towards life and reproductive activities. Depression, nervousness, and fear of the future have all become important factors that affect people's realistic fertility psychology and fertility behavior. In fact, the epidemic is only one factor affecting the global birth rate. Prior to this, the decline in the new population had been continuing for several years. However, the epidemic has a greater impact on the structure of basic education. In order to avoid cross-infection, students all over the world are forced to learn online, and online education has increased to a certain extent this year.
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