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After-School Tuition Industry in China is Frustrated, and the Demand of Chinese Parents for Jigsaw Puzzles Rises

Jigsaw puzzle is a popular intellectual game. It has a wide variety of products and different levels of difficulty. Usually it can be divided into flat puzzles, three-dimensional puzzles, spherical puzzles, etc. Modern puzzles are made of paper, plastic, and wood. In terms of cardboard, not only is the cost cheaper, but the production process is simpler. Therefore, most of the common puzzles on the market are made of cardboard. As of 2019, paper materials accounted for 79.47% market share in the puzzle industry., ranked first; wood materials accounted for 14.86% of the puzzle industry market share, ranking second; plastic materials accounted for 5.67% of the puzzle industry market share, ranking third. With the development and innovation of the puzzle industry, puzzles made of other raw materials have gradually appeared on the market, but the popularity is still far behind these three raw materials. Jigsaw puzzles target consumers including adults and children. In 2019, children's market share was 53.15%, ranking first; adults' market share was 46.85%, ranking second.

To know more at: https://www.globalmarketmonitor.com/reports/762777-jigsaw-puzzle-market-report.html

Jigsaw toys have a history of about 260 years. As early as 1760, this popular and useful entertainment method appeared in Britain and France almost at the same time. Glue a picture to cardboard and cut it into irregular shapes. Small fragments, which are also the epitome of modern flat puzzles. The pictures were cut into pieces in a certain tailoring method and then put back together again. Around 1840, German and French puzzle makers used interlocking snapping machines to cut the puzzles. They replaced hardwood veneers with soft wood, plywood and cardboard, which greatly reduced costs. In the end, the low-cost puzzles were accepted by consumers of all walks of life, and a frenzy of puzzles was quickly set off among children, adults and the elderly. The jigsaw puzzle industry has been quite mature, and the jigsaw puzzle has become an entertainment and educational product with a broad market. As of 2019, the market value of the puzzle industry has reached 1.471 billion U.S. dollars, maintaining a steady growth trend throughout the year. In the future, affected by the reform of China's education and training industry, children will reduce their tuition in after-school subjects. On the one hand, it will reduce the burden on the family, which will help reduce expenses and increase the family's disposable income. For ordinary families, the tuition of the education and training industry will not It is not a small sum; on the other hand, children will have more leisure time for entertainment, which will inevitably promote the consumption of children in other entertainment industries and thus promote the growth of market value. The puzzle can not only serve as recreational entertainment but also cultivate children A series of benefits such as concentration, improvement of observation and analysis skills, exercise of thinking and logic skills, and cultivation of patience are the first choices for many families when buying toys for their children. Therefore, it is expected to maintain a sustained growth trend and development prospects for a long period of time.

Thanks to the rise and rapid development of new platforms such as short video and live broadcast platforms, the puzzle industry has gained more dissemination and attention on the Internet, and its exposure is higher. At present, from the perspective of global competition, the puzzle industry is mainly divided into three categories. The first category is the top brands that emphasize original design and brand marketing. With the advantages of manufacturing costs and high-quality R&D teams, the market share Constantly rising, sales growth rates are often higher than the industry average. For example, the world's largest paper puzzle, Ravensburger, a century-old puzzle brand from Germany, accounted for 26.93% of the market in 2019, ranking first. The second category is a development team with rapid development and brand effects that are beginning to take shape. These brands value originality and innovation. Relatively speaking, they are cheaper than leading brands. Most of them are emerging local brands in the Asia-Pacific region, such as China’s Pinku, and traditional brands. Compared with the paper and wood materials, Pincool uses avant-garde metal materials, but while it is eye-catching, it still needs time to win the recognition of the market and consumers. The development of metal puzzles worldwide is basically at a blank stage. The third category is dominated by factory shops that replicate explosive products. The quality of the products varies from good to bad and is positioned in the low-end market. The first type of puzzle companies are basically local companies in developed countries in Europe and the United States. Their products are sold globally and are industry leaders. As of 2019, North America has a market share of 22.06%, and Europe has a market share of 18.70%. ; The second type of puzzle companies are mainly located in the Asia-Pacific region, with a large number and development potential. As of 2019, the Asia-Pacific region has a market share of 45.88%.

The Impact of COVID-19 on the Puzzle Industry

In 2020, affected by the epidemic, home quarantine on a global scale and normal production of most companies have been frustrated, severely hitting the economies of all countries in the world. Most workers have to stay at home for a long time, but different industries are affected by the epidemic differently. As far as the jigsaw industry is concerned, long-term home isolation not only provides enough time and energy for parents and workers to accompany their children, but also provides ample leisure and entertainment time for adults themselves. Jigsaw puzzles are widely accepted The sales of popular puzzle games ushered in explosive growth during the epidemic, becoming the largest category and growth rate in the toy industry.

To know more at: https://www.globalmarketmonitor.com/reports/762777-jigsaw-puzzle-market-report.html