Outdoor
Apparel is the clothes wearing for climbing, rock climbing, and other outdoor
sports, which can protect the body from harmful environments, protect body heat
from being lost, and sweat from rapid movement.
Outdoor apparel
can be divided into apparel for professional sports and apparel for general
sports. Professional sportswear refers to the outdoor apparel used by professional
outdoor athlete, which usually has high performance requirements for apparel,
high-end product positioning, narrow audience, and high-end market. Unlike professional
sports, general sports outdoor apparel mainly aims at low-end market and
mainstream amateur sports enthusiasts. Therefore, it has a large audience
and a broad market, accounting for 67.67% of the total market in 2017.
Generally speaking, male outdoor apparel is the main downstream application market, accounting for 52.01% of the market in 2017. The average unit price of its products is higher than that of women, and the performance of clothing is higher. In recent years, the downstream market of women outdoor apparel has gradually arisen. Due to the diversification of demand, the product renewal cycle is shortened, and the price is generally low. As the family outdoors becomes increasingly the outdoor mainstream, children outdoor market segment will usher in rapid development. For the last 5 years, the market of men increased from $ 12480.4 million to $ 17376.3 million, with the CAGR of 6.84%. We believe the market of men has reached the level of maturity, while for women and children, it has still had big potential, especially in Europe and North America. Although it has the largest market share compared with women and kids, the CAGR for the next few years will slower than them. For example, the CAGR of women and kinds will reach 7.29% and 7.84% respectively. Although the men apparel market has the largest market share, the GARA of women and children apparel in the next few years will reach 7.29% and 7.84%, respectively, catching up with the men apparel market.
With the development of economy, improvement of human living standards and continuous progress of textile technology, outdoor apparel products are getting more and more popular. What is more, there are more innovation finishing products, more international companies, good channels, highly market maturity, fierce competition, which makes outdoor apparel more and more popular all over the world.
Prospect Analysis of Outdoor Apparel Industry in Various Regions
After a period of development, the outdoor apparel industry is in a maturity period, with a fierce competition institution, especially in North America, the largest consumer of outdoor apparel. Outdoor apparel companies are mainly from United States and Europe; the industry concentrate rate is relatively low. The top three companies, with 8.52% of the market, were VF Corporation, Columbia Sportswear and Arc\'teryx, with 3.51%, 3.30% and 1.71% of 2017 revenue, respectively.
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Although China outdoor sports started relatively late, there is a lot of room for development. As the second economy in the world, it has maintained rapid development for nearly 30 to 40 years and has become the largest producer and largest consumer of outdoor apparel. It was the largest revenue market with a market share of 24.82% % in 2013 and 26.06% in 2018 with an increase of 1.25%. The economy of North America and Europe has been developing steadily, and the outdoor apparel industry has developed very maturely and is the main downstream consumption area. Europe ranked the second market with the market share of 23.37% in 2017. Outdoor apparel of Japan is basically imported from China for lack of resources and the small area of arable land. Also, the Asia Pacific market for outdoor apparel is expected to be the market with the most promising growth rate. Rising per capita income of people in emerging economies such as China, India, Philippines, Thailand, and Vietnam has led to an increase in demand.
At present, outdoor sports are mainly concentrated in developed countries such as Europe and the United States. In most developing countries, the penetration rate is low, the proportion is very small, and the training of health awareness and travel habits needs cycles. The optimistic estimate is that no more than 1% of cities with good outdoor sports activities will be based. However, in areas where the development of outdoor sports is lagging behind, it still belongs to the behavior of individual conscious individuals.
The Outdoor Apparel Industry Will Increase in Demand in the Future, with Great Development Potential
With the diversification of lifestyle, more and more people go outdoors for the pursuit of health, fashion and natural life, which activate the strong market demand for outdoor products. The annual direct spending of American consumers on outdoor activities reached US$645.5 billion. Even during the economic crisis, the US outdoor market maintained an average annual growth rate of 5%.
In the financial turmoil, the outdoor sports industry has not only lost its sales. Instead, it has been greatly improved, for which is that high-tech fashion items are more likely to give people psychological comfort and satisfaction, as well as more and more humanized in functional design. Today, outdoor sports are no longer a way for people to keep fit, but they are also a new way of gathering between families or friends. When people participate in outdoor activities, they begin to pay more attention to the functions and effects of products. For example, a windbreaker made of a special fabric, the loss of water faster than pure cotton 5 times more than 10 minutes after the rain can be automatically dried. In addition, it also protects against UV rays and mosquito bites.
According
to the research, the global outdoor apparel market has a total sales value of
23656.1 million USD back in 2013, and increased to 33499.2 million USD in 2018.
We made the prediction that the value of outdoor apparel markets can be 47323.8
million USD by 2023.The CAGR of outdoor apparel is 7.17% from 2017 to 2023.
The
growth of the outdoor apparel market is largely driven by downstream
consumption. In developing countries, with the development of economy and
technology, the improvement of life standard, the diversification of
entertainment life, increase of health awareness, popularity of outdoor sports,
which will promote the sale of outdoor apparel. In developed market, they have
proprietary patented technology, strong purchasing power, good consumption
habit, much higher product requirement, all of which make a growing market
demand for the outdoor apparel.
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