Demineralized whey powder is a whey product with dissolved minerals and water removed. The main components of whey powder are whey protein and lactose.
According to the degree of desalination, demineralized whey powder can be divided into D90, D70, D50 and D40. among them, D70 and D90 occupy the major market share. d90 demineralized whey powder is a whey powder made from pasteurized fresh whey, without adding any preservatives, desalted by physical separation technology, concentrated at low temperature and spray dried, with an ash content of less than 1.2%. In 2019, the D90 market value has reached $289.09 million. In contrast, D70 demineralized whey powder is used as a dietary supplement and as an alternative medicine for the treatment of various diseases. This type of demineralized whey powder uses the best filtration technology and combines essential vitamins and minerals to control blood cholesterol levels and lower triglyceride levels in the body. In 2019, the market value of D70 has reached $210.11 million.
Demineralized whey powder is often used in baby food, bakery products, chocolate and confectioneries products, etc. D-90 Demineralized Whey Powder is usually used in baby food. For infants and young children, high mineral content will increase their kidney burden, so they must demineralize. Demineralized whey powder not only removes inorganic salts from whey powder, but also adjusts the protein ratio as close to breast milk as possible. In demineralized whey powder market, the baby foods hold an important share in terms of applications, and it is expected to reach a revenue of $470.06 million by 2026, at a CAGR of 5.47% during 2020 and 2026.
Global Demineralized Whey Powder Market Status and Prospect Analysis
According to research, the global market value of demineralized whey powder was $600.61 million in 2015 and increased to $752.02 million in 2019. It is predicted that by 2026, the global market value of demineralized whey powder can reach $995.15 million. In 2019, North America, Europe and Asia Pacific are the three largest markets for demineralized whey powder, occupying 14.27%, 43%, and 34.94% of the market share respectively.
Europe is the largest revenue market, with a market value of $336.62 million in 2019. Europe has a developed economy and a high level of consumption, making it the second largest consumer market for demineralized whey powder. However, many European countries have lagged in their response to the epidemic, and public desire to consume has been greatly reduced, which has severely affected the sales of demineralized whey powder. With the gradual development of the demineralized whey powder market in other emerging regions, European market share may be further reduced. It is estimated that by 2026, the European market share will shrink to 41.38%, a decrease of 1.62%.
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In 2019, Asia Pacific ranked second in the world with a market value of $249.31 million. India and China are countries with large populations with a large number of children. With the continuous increase of the population, especially the promotion of three-child policy in China, the number of newborns will also increase, which will increase the demand for demineralized whey powder. In recent years, the economic development of the region has accelerated and public living standards have gradually improved. Therefore, the demand for demineralized whey powder will continue to rise. It is estimated that by 2026, its market value will rise to $364.09 million.
As People Pay More Attention to Health, the Global Demineralized Whey Powder Market Will Continue to Grow
Demineralized whey powder is made by using pasteurized fresh whey without any preservatives, removing inorganic salts from the whey powder through physical separation techniques, followed by low temperature concentration and spray drying to make whey powder. After separating the harmful minerals from whey, demineralized whey powder can be used to develop special foods, which brings many new opportunities for demineralized whey powder. The high bioavailability and good absorption of desalted whey is very beneficial for post-exercise recovery as well as muscle building. The increasing focus on nutritional intake and weight management in recent years will further drive the revenue growth of the global demineralized whey powder market. In addition, more and more infants are taking customized infant formulas in order to consume adequate amount of essential nutrients. Many manufacturers offering infant formulas are also on a quest to produce infant foods with minimal mineral content, thereby driving the desalinated whey powder market.
During the New Crown outbreak, logistical efficiency was greatly reduced, which affected the speed of distribution of demineralized whey powder. However, in terms of end sales, a large-scale production shutdown is unlikely due to the high rigidity of consumption of demineralized whey powder downstream products and the fact that the production process is not a staff-intensive job. In addition, due to the segregation measures, people will stock a certain amount of food products, such as baby milk powder and baked goods, so the end sales of demineralized whey powder may grow slightly.
However, the desalinated whey powder market will also face obstacles to growth due to weak distribution network. Both leading and emerging players in the global market are facing losses due to poor distribution capabilities. However, with the development of global internet industry, e-commerce may become a new growth point for the demineralized whey powder market. Therefore, companies should actively develop e-commerce channels to market and promote their products and establish a good brand image. It is expected that the global demineralized whey powder market will further develop in the coming years.
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