A
French press, also known as a press pot, coffee press, or coffee plunger, is a
coffee brewing device, while it can also be used for other tasks. In a word,
French press is a coffee cooking tool made of glass and metal mesh. French
presses are more portable and self-contained than other coffee makers. Travel
mug versions exist, which are made of tough plastic instead of the more common
glass, and have a sealed lid with a closable drinking hole. Some versions are
marketed to hikers and backpackers not wishing to carry a heavy, metal
percolator or a filter using drip brew. Other versions include stainless steel,
insulated presses designed to keep the coffee hot, similar in design to thermos
flasks. One variation uses a "pull" design: the coffee grounds are
placed in a mesh basket, which is then pulled into the lid after brewing,
trapping the grounds out of the coffee. Others produce a similar effect by
having shutters that can be closed via the top of the press, sealing the
grounds off from the coffee entirely. French presses are also sometimes used to
make cold. Depending on the type of product, French presses are mainly divided
into 3-cup capacity French presses, 4-cup capacity French presses and 8-cup
capacity French presses. They are commonly found in personal or commercial use.
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Growing Market Demand is Playing
an Active Role in the Expansion of the French Press Market
According
to our research, the Global French Press market has a total revenue of 254.06 M
USD back in 2015, and increased to 300.84 M USD in 2020. We made a series of
functional calculation and deduced the past 5 year’s data with scientific
model. Finally, we made the prediction that the value of French Press markets
can be 394.72 M USD by 2026. The CAGR of French Press is 4.63% from 2020 to
2026. The industry concentrate rate is low. The top three companies are
Bialetti, Le Creuset, Bodum with the revenue market share of 4.78%, 4.77%, 3.92%
in 2020.
North
America was the largest revenue market with a market share of 40.53% in 2015
and 39.65% in 2020, an increase of -0.88%. In 2020, the Europe market share was
31.24%, ranking second. In addition, China French Press market is expected to
be the growing market. Development of economy, increase downstream demand,
technology innovation progress in these areas will promote the French Press
market.
The
growth of the French Press market is driven by the downstream demand market. As
the global economy develops, the population continues to increase. Growing
market demand plays an active role in the expansion of the French Press market.
Higher product quality and more affordable products will be one of the growth
opportunities in this market in the future. At the same time, competition in
new regions may become more intense. This may become a factor hindering market
growth.
SWOT Analysis of the Global
French Press Market
There
are various factors driving the global French Press market. Ease of use and
consistent brewing results are some of the major factors responsible for
growing demand for French Press globally. Besides, continuously growing
consumption of coffee in various regions of the world, rising disposable
income, growing youth population, and the working class are propelling the
demand for French Presss. Moreover, increasing awareness about the health
benefits of coffee, such as the reduced risk of type 2 diabetes, liver cancer,
and liver diseases, and protection against heart failure, is expected to result
in high consumption. This will also contribute to the increasing demand for
French Press. In addition, presence of commercial infrastructure and offices
also results in increasing demand for French Press, thereby augmenting the
market growth. In addition, rising number of cafes all over the world will
boost the growth further. All these have driven people\'s demand for French
Press and brought great opportunities to the development of coffee machine
industry.
As
the most populous country in the world, China has great downstream demand. With
the development of Urbanization in China, people\'s lifestyle has also changed,
and coffee has become more and more popular among young people, becoming an
emerging market of French Press industry. China’s per capita annual coffee
consumption has shown rapid growth in recent years. According to data from the
International Coffee Association, China’s coffee consumption has maintained a
double-digit rapid growth stage in the past two years. India is a country with
a global population second only to China. The penetration rate of coffee in
India is relatively low. It is expected that with the economic development and
the popularity of coffee in the Indian market in the future, the entire market
will maintain rapid growth for a long time. Moreover, rising demand for smart
kitchen appliances in households, increasing awareness about the benefits of
coffee and growing working class population is further expected to drive India
French Press market. All these bring great potential for the development of the
French Press market in India.
With
major manufacturers and suppliers in the French Press industry competing at
globally, the intensity of competition within the French Press industry has
increased. The vendors adopt strategies like price premiums to stay competitive
in the market. Meanwhile, the local vendors in developing nations are providing
tough competition to the global players based on product pricing. The fierce
competition is not conducive to the sustainable development of the industry
French Press, as a category of Coffee Machine, has many substitutes such as
Drip Coffee Machine, Espresso Machine and Capsule Coffee Machine. Not only
that, but French Press is a machine to make the drink-coffee, and there are
many alternatives to coffee like tea, herbal drinks and other instant
beverages. Instant beverages are the growing market and especially this growth
is coming from the developing countries and large number of instant mixes focuses
to recreate the drinks which are normally served in the specialty coffee shops.
The continuous development of these alternatives has seized the market share of
French Press and brought challenges to the development of French Press industry
. some regions do not have mature and perfect operating chains or complete
operating ecological chains, which is not conducive to the development of the
industry. Some countries have backward economy and low level of science and
technology, the standard of living is not high, either, and there is no habit
of drinking coffee, making it difficult for the French Press industry to
develop.
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