French Press Market to Show Incredible Growth by 2027

A French press, also known as a press pot, coffee press, or coffee plunger, is a coffee brewing device, while it can also be used for other tasks. In a word, French press is a coffee cooking tool made of glass and metal mesh. French presses are more portable and self-contained than other coffee makers. Travel mug versions exist, which are made of tough plastic instead of the more common glass, and have a sealed lid with a closable drinking hole. Some versions are marketed to hikers and backpackers not wishing to carry a heavy, metal percolator or a filter using drip brew. Other versions include stainless steel, insulated presses designed to keep the coffee hot, similar in design to thermos flasks. One variation uses a "pull" design: the coffee grounds are placed in a mesh basket, which is then pulled into the lid after brewing, trapping the grounds out of the coffee. Others produce a similar effect by having shutters that can be closed via the top of the press, sealing the grounds off from the coffee entirely. French presses are also sometimes used to make cold. Depending on the type of product, French presses are mainly divided into 3-cup capacity French presses, 4-cup capacity French presses and 8-cup capacity French presses. They are commonly found in personal or commercial use.

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Growing Market Demand is Playing an Active Role in the Expansion of the French Press Market

According to our research, the Global French Press market has a total revenue of 254.06 M USD back in 2015, and increased to 300.84 M USD in 2020. We made a series of functional calculation and deduced the past 5 year’s data with scientific model. Finally, we made the prediction that the value of French Press markets can be 394.72 M USD by 2026. The CAGR of French Press is 4.63% from 2020 to 2026. The industry concentrate rate is low. The top three companies are Bialetti, Le Creuset, Bodum with the revenue market share of 4.78%, 4.77%, 3.92% in 2020.

North America was the largest revenue market with a market share of 40.53% in 2015 and 39.65% in 2020, an increase of -0.88%. In 2020, the Europe market share was 31.24%, ranking second. In addition, China French Press market is expected to be the growing market. Development of economy, increase downstream demand, technology innovation progress in these areas will promote the French Press market.

The growth of the French Press market is driven by the downstream demand market. As the global economy develops, the population continues to increase. Growing market demand plays an active role in the expansion of the French Press market. Higher product quality and more affordable products will be one of the growth opportunities in this market in the future. At the same time, competition in new regions may become more intense. This may become a factor hindering market growth.

 

SWOT Analysis of the Global French Press Market

There are various factors driving the global French Press market. Ease of use and consistent brewing results are some of the major factors responsible for growing demand for French Press globally. Besides, continuously growing consumption of coffee in various regions of the world, rising disposable income, growing youth population, and the working class are propelling the demand for French Presss. Moreover, increasing awareness about the health benefits of coffee, such as the reduced risk of type 2 diabetes, liver cancer, and liver diseases, and protection against heart failure, is expected to result in high consumption. This will also contribute to the increasing demand for French Press. In addition, presence of commercial infrastructure and offices also results in increasing demand for French Press, thereby augmenting the market growth. In addition, rising number of cafes all over the world will boost the growth further. All these have driven people\'s demand for French Press and brought great opportunities to the development of coffee machine industry.

As the most populous country in the world, China has great downstream demand. With the development of Urbanization in China, people\'s lifestyle has also changed, and coffee has become more and more popular among young people, becoming an emerging market of French Press industry. China’s per capita annual coffee consumption has shown rapid growth in recent years. According to data from the International Coffee Association, China’s coffee consumption has maintained a double-digit rapid growth stage in the past two years. India is a country with a global population second only to China. The penetration rate of coffee in India is relatively low. It is expected that with the economic development and the popularity of coffee in the Indian market in the future, the entire market will maintain rapid growth for a long time. Moreover, rising demand for smart kitchen appliances in households, increasing awareness about the benefits of coffee and growing working class population is further expected to drive India French Press market. All these bring great potential for the development of the French Press market in India.

With major manufacturers and suppliers in the French Press industry competing at globally, the intensity of competition within the French Press industry has increased. The vendors adopt strategies like price premiums to stay competitive in the market. Meanwhile, the local vendors in developing nations are providing tough competition to the global players based on product pricing. The fierce competition is not conducive to the sustainable development of the industry French Press, as a category of Coffee Machine, has many substitutes such as Drip Coffee Machine, Espresso Machine and Capsule Coffee Machine. Not only that, but French Press is a machine to make the drink-coffee, and there are many alternatives to coffee like tea, herbal drinks and other instant beverages. Instant beverages are the growing market and especially this growth is coming from the developing countries and large number of instant mixes focuses to recreate the drinks which are normally served in the specialty coffee shops. The continuous development of these alternatives has seized the market share of French Press and brought challenges to the development of French Press industry . some regions do not have mature and perfect operating chains or complete operating ecological chains, which is not conducive to the development of the industry. Some countries have backward economy and low level of science and technology, the standard of living is not high, either, and there is no habit of drinking coffee, making it difficult for the French Press industry to develop.

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