Although the Epidemic Has Brought Development Opportunities to the Game Board and Playing Cards Market, Policy Reasons and Alternative Games in Some Regions are Still the Main Obstacles

From children to adults, people of all ages know the game board and playing cards, which are very popular and common products, generally used for leisure and learning. However, the demand for playing cards in the gaming industry is higher than that of home playing cards because they are mainly used to play various games in casinos, clubs and other places, such as rummy, blackjack, bridge, roulette and sweeps.

The game board is a portable plane (usually rectangular) designed for board games. Traditionally, the game board is a subset of table games where counters or pieces are usually moved or placed on a pre-marked surface or board. Board games include chess, checkers and modern board games. Modern board games created by game designers are themed, just like the games on the Titanic. A good game will eventually integrate themes and mechanics to bring players a fun and immersive experience. Playing cards refer to specially processed cardboard, thick paper, thin cardboard, plastic-coated paper, thin paper mixture or thin plastic with obvious patterns. Usually the front and back of each card are finished for easy operation. A set of 52 playing cards, divided into four groups of diamonds, hearts, spades and clubs, used to play various skill games.

The sales channels of game board and playing cards are mainly offline and online. Offline distribution channels refer to the purchase of boards and playing cards in retail stores. The rise of gaming coffee culture attracts consumers for entertainment and leisure, and the gradual introduction of shopping malls and bars into gaming areas will further promote the growth of this market segment. Online distribution channels refer to the purchase of boards and playing cards online. In recent years, the rapid growth of online sales is mainly due to the variety and instant price comparison on the Internet. The rapid growth of online media, coupled with an increase in the labor force in major consumer countries, will create new growth opportunities for the game board and playing cards market.

Board games and playing cards play a vital role in the growth and development of children, help to enhance creativity and self-confidence, and improve problem-solving, critical and logical reasoning skills. Facts have proved that regular board games can help to a large extent reduce the risk of developing mental illnesses such as dementia and Apresenile dementia.

Analysis of the Current Situation of the Game Board and Playing Cards Market in Various Regions

Developed countries have a high level of regional economic development, a high standard of living for their people, and a wide variety of leisure and entertainment methods. Therefore, the game board and playing cards market are mainly concentrated in Europe and the United States, which basically monopolizes the entire market. North America is the largest revenue market, with market shares of 45.69% and 46.01% in 2015 and 2020, respectively. Europe ranked second with a market share of 43.08% in 2019. Judging from the current situation, economies around the world are still maintaining rapid growth, so the game board and playing cards market is expected to expand further.

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Game board and playing cards companies are also mainly concentrated in Europe and the United States, with the relatively high market concentration. The top three companies in 2019, Cartamundi, Hasbro Inc. and Asmodee Holding, together accounted for 37.78% of market revenue, which is 17.15%, 12.75% and 7.87% respectively.

Board games are very popular among children, millennials and adults, and this is an important factor affecting the size of the board and playing cards market. In addition, gaming bars and cafes effectively use playing cards and board games to increase social interaction, which has led to strong growth in the gaming board and playing cards market in various regions of the world.

The Development Prospects of the Game Board and Playing Cards Market

Board games and playing cards are a way of entertaining, telling stories and escaping reality. During the epidemic, people staying at home for a long time have stimulated their new interest in games that require creativity and concentration, which to a certain extent may bring opportunities to the board game and playing cards market. In addition, with the continuous development of the poker magic community and the rise of crowdfunding, the game board and playing cards market also have more development opportunities.

In 2015, North America, EMEA and Australian game board and playing cards market value totaled 2,631.71 million U.S. dollars. By 2020, its market value has increased to 352,579 million U.S. dollars. The influence of celebrities has brought many new opportunities to the global chess and playing cards market. Today, the recognition of celebrities continues to increase, and the global game board and playing cards market is also growing. We predict that by 2025, the value of the game board and playing cards market in North America, EMEA and Australia will reach US$46.64 million.

In order to resist all kinds of competition, board game and playing card manufacturers have invested a lot of money in R&D to develop new and simpler games to attract more customers and bring profits to their businesses. Through these strategies, companies in the industry can not only obtain higher profits, but also move towards a sustainable future in the global game board and playing market.

Although playing card is the favorite poker game for players in many regions, it is also the most strictly regulated area of board games. Since gambling is strictly prohibited in many areas, the government has strict jurisdiction over the relevant market, which is also one of the challenging factors in the board game and playing cards market. In addition, as the penetration rate of mobile phones continues to increase, countless mobile games have emerged. The threat of alternative gaming platforms is expected to hinder the development of the board game and playing cards game market in the next few years.

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