Feathers are epidermal growths that form the outer covering of a bird, which repel water and make them possible to fly. Down is light and soft that lies beneath tougher exterior feathers, specifically on the belly of a bird, which provides insulation to keep it warm.
There are two kinds of down and feather products on the market: duck down products and goose down products. Got from the outer covering and belly of ducks, the fluff and feather stems are worse than goose, but their quality, elasticity and warm function are also high. Goose down products are mainly from the goose outer covering and belly, large goose down, small feather stems, which material has good quality, elastic foot, strong warm function. Due to the large number of ducks and low prices, duck down products have always occupied a relatively high market share, with a market share of 73.95% in 2017.
Down and feather is fine thermal insulator and padding, which can be used in goods such as bedding, pillows, comforters, and apparels. Down pillow is a good material pillow, which is light, breathable and not stuffy, but its most prominent drawback is not easy to clean. The down bedding has strong warmth, moisture-removing function, and is very soft and gives a very comfortable feeling. In addition, down comforters have strong warmth function, high elasticity, high degree of loftiness, especially comfortable when sleeping. The down apparel market is wide, usually accounts for more than half of the apparel. In the market, down and feather is usually the most popular, with a market share of 43.39% in 2017.
With the development of economy, improvement of human living standards and continuous progress of textile technology, down and feather products are getting more and more popular. What is more, there are more innovation finishing products, more international companies, good channels, highly market maturity, fierce competition, which makes down and feather more and more popular all over the world.
Prospect Analysis of Down and Feather Industry in Various Regions
After a period of development, the Down and Feather industry is in a growth period, with a fierce competition institution. Down and Feather companies are mainly from Asia and Europe; the industry concentrate rate is relatively low. The top three companies accounted for 4.72% of the market share, namely Allied Feather & Down, Peter Kohl, Down Decor, and their 2016 revenue market shares were 1.88%, 1.63% and 1.20%, respectively.
China was the biggest production and downstream consumer region with a market share of 75.91% in 2013 and 77.48% in 2018 with an increase of 1.57%. North America ranked the second market with the market share of 6.93% in 2017.
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Down and feathers of Japan are basically imported from China due to lack of resources and a small arable land area. Due to the influence of culture, the current market of India is small, but it will soon become the biggest population of the world in the future and the potential for future consumption is huge. Therefore, the Asia Pacific market for down and feather is expected to be the market with the most promising growth rate.
Brazil and other emerging countries in South America are accelerating their development process and are rapidly developing into an economy of comparable scale. The down and feather market has great potential in the future. Due to the local climate and growth conditions in the Middle East and Africa, the down market has not yet been developed.
In developed regions, the penetration rate of down and feather end products such as down jackets and comforters is relatively high. With the continuous development of global economic integration, trade between countries continues to deepen, these areas are still the potential areas of consumption for down and feather industries. In emerging countries such as China and India, due to the rapid economic development, the ever-increasing per capita disposable income, human pursuit of a comfortable life, and a large population base, feathers and down products have great market potential.
The Demand for Down and Feather Products is Increasing, with great Market Potential
Globally, snow sports continue to rise, and human enthusiasm for snow sports is high. Down is the best natural thermal insulation material in the world and the first choice for winter clothing fillers, which will promote the further development of the down industry. Besides, the rapid development of the e-commerce and logistics industries will ease the imbalance between supply and demand in some countries and regions, which will help the development of feather and down products.
According to the research, the global down and feather markets has a total sales value of 20080.7 Million USD back in 2013, and increased to 25439.0 Million USD in 2018. We made the prediction that the value of down and feather markets can be 32146.9 Million USD by 2023.The CAGR of down and feather is 4.81% from 2017 to 2023.
The growth of the down and feather market is largely driven by downstream consumption. In developing countries, with the development of economy and technology, the increase environmental protection awareness, they are searching for more high performance down and feathers, and continuously expand the thermoplastic composite applications, including light hotels, household, hospitals, etc., to expand the market size. What is more, the technology advance, the entrance of international large enterprises, the growth of local businesses, will also promote the sale of down and feather. In developed market, they have proprietary patented technology, leading scientific experts, a highly competent management team, good environmental awareness, high environmental standards, much higher product requirement, all of which make a growing market demand for the down and feather. In terms of production cost structure, raw materials, equipment, energy and labor costs accounted for 65.73%, 10.82%, 4.65% and 13.71%, respectively. It can be seen that down products are mainly restricted by raw materials, and manufacturers should be alert to the impact of insufficient supply of raw materials while developing.
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