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Gel, Foam and Other Alternative Products Threaten，the Global Spray Tanning Industry Market Competition Is Fierce

  • PostDate：2022-06-10


Spray tanning, also known as\' fake \'or\' no-tan \'tanning, is when an ingredient in a spray (or lotion) that contains the active ingredient dihydroxyacetone (commonly known as DHA) reacts with dead cells in the cuticle of the epidermis, giving skin a\' tan \'when it reacts with dead cells.  Spray tanning has the advantages of fast speed, no side effects on the skin, and the sprayed skin can be restored to its original color at any time. 

According to the degree of tanning, products can be divided into light tanning, medium tanning and heavy tanning three categories.  Among them, light tanning occupies the largest market. In 2019, the global revenue of light spray tanning reached $133.46 million, accounting for 41.53% of the market.  The second was moderate tanning, accounting for 40.29%.  Moderate tanning has the lowest market share at 18.17% due to its greater impact on beauty.




Global spray tanning market analysis and forecast by region 

In terms of regions, Europe is the largest revenue market of spray tanning industry in the world. In 2019, the revenue of Spray tanning market in Europe was $131.13 million , accounting for 40.81% of the global market share.  Second, The North American market with $119.45 million market revenue, accounting for 17.92% of the market share, ranked second.  Asia-pacific ranked third with 14.59 percent of the market and $46.89 million in revenue.  South America and The Middle East & Africa are small markets, accounting for only 5.80% and 1.62% of the global market share respectively in 2019. 

The vast majority of Europeans are white, and the pursuit of "bronzed" skin has always been a trend in Europe. It can be said that the madness of European girls for tanning is absolutely no less than the enthusiasm of Chinese girls for whitening, which greatly promotes the surge of demand for tanning products among Europeans, especially European girls.  Therefore, the proportion of European spray tanning market in the world is expected to continue to rise in the future, and is expected to increase to 41.13% by 2025.  On the contrary, the share of North America and Asia-Pacific region will decrease to 37.17% and 14.33% respectively by 2025.  The share of South America and the Middle East & Africa region as a whole fluctuated little.

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Gel, foam and other alternative products threaten，the global spray tanning industry market competition is fierce 

The total market revenue of the global spray tanning industry was $259.11 million in 2015, and has increased year by year since then, reaching $321.33 million in 2019.  The market revenue grew at a compound annual growth rate (CAGR) of 5.53% from 2015 to 2019. 

Traditional tanning involves exposing skin to ultraviolet radiation from the sun or artificial light sources such as tanning beds, lamps, etc.

However, too much UV exposure can cause a variety of skin problems: UVB rays are rays that burn the outer layer of the skin, while UVA rays penetrate deep into the dermis, the skin\'s thickest layer, damaging skin containing capillaries, nerve endings, sweat glands and hair follicles.  Demand for self-tanning products has been on the rise in recent years as more and more people are aware of the adverse effects of UV radiation and there is more and more scientific evidence to prove it, while spray tanning carries no risks.  Recognizing the growing interest in self-tanning products, market participants are increasingly devoting resources to RESEARCH and development and diversifying product portfolios. 

The health industry is adapting to changes in consumer choices and is increasingly turning to natural ingredients to develop spray tanning products.  For now, market participants are expected to focus on producing natural tanning products to enhance brand reputation and value.  In addition, several major players in the global spray tanning product market are likely to expand their product portfolios to increase their presence in the market.  Driven by a variety of factors, the global spray tanning market is expected to accelerate, with the industry\'s total market revenue expected to reach us $411.14 million by 2025. 

However, for tanning products, in addition to spray products, there are various forms, and substitutes such as gel and foam will also pose a

threat to tanning spray.  On the other hand, cosmetics products entering department stores need higher brand awareness; Supermarkets and hypermarkets usually charge high entrance fees and other sales fees, such as promotion fees, poster fees, etc., which cannot cover the cost of a new brand without a certain amount of sales.  Therefore, it is difficult for new entrants in the spray tanning industry to gain a channel advantage in a short time. 

The spray tanning industry is also facing fierce competition. In 2019, the Top3 companies accounted for 18.29% of the market, while the Top6 companies accounted for 30.40% of the total market.  It can be seen that the overall market concentration is not high, and there are already many companies in the industry doing this series of products.  They pay more attention to product innovation, channel building and customer relationship management, trying to gain a bigger market share and competitive advantage.


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