There are three main types of car off-road lights, including halogen off-road lights, LED off-road lights, and HID off-road lights. Halogen off-road lights are designed for off-road use and feature bright quartz halogen bulbs. This light can be used with fog lights to enhance light output. LED lights rely on electroluminescence rather than incandescent lights, unlike most other light sources. LED lights for off-road vehicles are designed to provide intense illumination for any type of vehicle that can be driven on paved or gravel surfaces. HID (High Intensity Discharge) lamps are also known as Xenon lamps because of the use of inert gas inside the bulb. HID off-road lights have been around since the 90s. The three types of off-road lights have their own advantages and are quite competitive in the market. In 2019, the market shares of these three lamps were 34.19%, 34.02%, and 31.79%, respectively.
LED is a new technology developed in the middle of the 20th century. The use of LED lights as an alternative light source has become a new development direction in the automotive lighting industry. LED off-road lights use high-brightness white light-emitting diodes to emit light, with high luminous efficiency and low power consumption, can convert 90% of electrical energy into visible light, and consume only 25% of energy-saving lamps. It does not contain mercury, which can be harmful to health, and the materials and waste can be recycled without causing pollution to the environment. In addition, LED lights are small in size and light in weight, can withstand high-intensity mechanical shock and vibration, are not easily broken, and have a service life of 5 to 10 years. While reducing the unit cost, it can also save a lot of energy, which is undoubtedly of great significance to the off-road vehicle lighting industry with very high energy consumption.
Common models that use off-road lights include SUVs and pickup trucks. At present, SUVs are essentially large hatchbacks, which are more suitable for home use than sedans in terms of practicability. Therefore, the SUV market has more users and has become more popular in recent years. In 2019, the market shares of off-road lighting in the SUVs and pickup trucks were 76.90% and 20.22%, respectively.
Analysis of the Automotive Off-road Lighting Industry in Various Regions
North America and Europe have a strong industrial base, a long history of development, advanced technology, and a leading position in the automotive off-road lighting market. However, due to the great transfer of the world auto industry, the Asia-Pacific region is playing an increasingly important role in the automotive off-road lighting industry. From the demand side, the market growth in the Asia-Pacific region can be attributed to the huge vehicle production and the growing demand for high-performance SUVs. A large number of countries in the Asia-Pacific region are experiencing rapid economic growth, rising disposable incomes and a significant increase in demand for high-performance all-wheel-drive vehicles. Second, from a manufacturing perspective, all auto off-road lighting manufacturers in Asia Pacific have focused on improving their products over the past two years. A large number of Chinese and Indian companies have been developing new technologies to promote the development of the automotive off-road lighting industry.
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Europe is the largest revenue market in the industry, with a revenue market share of 27.68% in 2015 and 27.00% in 2019, a decrease of 0.68%. In 2019, the North American market share was 26.07%, ranking second. In addition, automotive off-road lighting market of China is expected to become the most potential market.
Automotive off-road lighting companies are mainly from Europe, and the industry concentration is low. The top three are Hella, Osram and Truck-Lite Co. LLC, with 2019 revenue market shares of 8.65%, 6.30%, and 5.22%, respectively.
Vehicle Off-road Lighting Plays an Important Role in Traffic Safety, so It Has Received a Lot of Policy Support
Vehicle lighting plays a vital role, especially when driving on heavy traffic roads. Road accidents are a major concern for governments around the world. In 2011, in order to improve road safety, the European Union made daytime running lights (DRL) mandatory on all new motor vehicles. The function of DRL is not to help drivers see the road, but to help other road users see their cars. According to the U.S. Department of Transportation National Highway Traffic Safety Administration (NHTSA), DRL has reduced fatal road crashes by about 13.8%. Automobile off-road lighting products are generally high-power lights with strong light, which play an important role in reducing traffic accidents. Therefore, stringent lighting regulations in developed countries in Europe and North America are expected to boost the automotive lighting market.
Today, global electrification is accelerating, so traditional car companies are competing for the new energy vehicle market. Take Europe, for example, where European countries have set a timetable to ban the sale of gasoline-powered vehicles. In 2018, the average carbon emission of European passenger cars was 120.4g/km, which is 21% lower than the Japanese standard in 2021. Many traditional car companies will lead the wave of electrification: Volkswagen has repeatedly raised the R&D budget for new energy vehicles; Toyota has advanced the sales plan for new energy vehicles by five years; Major car companies including Volkswagen and Audi have to catch up and try to compete with off-road vehicles from electric car manufacturers. It can be seen that the popularity of electric off-road vehicles continues to drive the expansion of the automotive off-road lighting demand market.
According to the research, the total revenue of the global automotive off-road lighting market in 2015 was 2557.26 million US dollars, which increased to 3312.79 million US dollars in 2019. With the development of the global economy, the market demand for automotive off-road lighting will continue to grow, playing a positive role in the entire industry. We predict that the automotive off-road lighting market can be worth $4666.15 million by 2025. The CAGR of automotive off-road lighting from 2019 to 2025 is 5.88%.
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