According to the product type, collectible trading cards are mainly divided into sports cards and non-sports cards. There are many types of sports cards, which has always been the most popular one. With the development of the market, non-sports cards have emerged in the market, which market share has gradually increased. In 2019, the share of sports cards in the global collectible trading card market was 72.96%. By 2026, the market share of this product will drop to 61.74%.
From the application point of view, the collectible trading card market can be divided into several major segments of entertainment and collectibles. Among them, entertainment has an important share in applications, accounting for 55.61% in 2019, and the market is expected to continue to expand.
Collectible cards are not only memorable, but can also be given as gifts to friends like photos, or preserved as memories of youth. Like stocks, on the secondary market, popular trading cards are priced well above their original selling prices. A set of rare Mike Trout cards could fetch as much as $25,000 at auction, according to an interview with a shopkeeper. The dual attributes of transaction cards make a product that can meet the needs of different consumers with outstanding advantages.
There are an estimated 12 million collectors in the world, with around 3 million active collectors. The main age is between 35-45 years old. On the one hand, the 35-45-year-old group usually has a certain financial strength. They can afford to pay higher prices for their favorite cards, and they are more aware of the investment value of collecting trading cards. On the other hand, decades ago, trading cards were one of the best ways to honor their favorite stars and movie characters. Many people regret not buying in time because of moving, lack of purchasing power and other reasons. These factors prompt financially capable middle-aged adults to buy cards to make up for their regrets. On the contrary, due to the explosion of the Internet and video games, most young people are in the era of providing sufficient entertainment resources. They are attracted to other forms of entertainment and buy collectible cards less frequently. Some people have never even bought it, so the proportion of young people buying is relatively low.
Analysis of the Collection Trading Cards Industry in Various Regions During the Epidemic
North America is the largest revenue market in the collectible trading card industry, with a market share of 65.21% in 2015 and a market share of 64.62% in 2019, a decrease of 0.59%. In North America, sporting events are rife with many participants. Collectible trading cards have become a popular way of sports memorabilia and investment. The continued growth of tourism in the region will continue to bring opportunities to the collectible trading card industry. In addition, in 2019, the market shares of Europe, Asia Pacific, South America, Middle East and Africa were 18.47%, 11.31%, 3.53% and 2.05%, respectively.
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The collectible trading card industry has a high market concentration. In 2019, the top three companies, Panini, Topps, and Upper Deck Company, had a market share of 26.79%, 22.63%, and 12.90%, respectively.
Most industries have suffered more negative impacts than positives during the pandemic, but collectible trading cards have benefited. Closures of work and school have forced most people to stay at home, so they have sought to collect trading cards for entertainment. In addition, the cancellation of sporting events has affected the normal activities of sports fans, therefore collecting trading cards has become a new way to show support.
Digital Collectible Trading Cards Will Become One of the Main Development Trends of the Industry in the Future
Collectible trading cards usually have celebrity portraits printed on the card to entice users to buy. Therefore, the collection value of the trading card industry is actually closely related to the entertainment, film, animation, sports and other industries. In recent years, the global entertainment and sports industry has flourished, and the rich material life has stimulated people\'s demand for spiritual life. With the development of the entertainment and sports industry, various types of sports stars, movie characters, singers, etc. are continuously introduced, which enriches the material and resources of trading cards.
The development of the Internet and e-commerce has spawned various online communities, through which members can exchange collectible trading cards with each other. The birth of e-commerce also made it possible to buy and sell cards through online retail channels. The development of the Internet and e-commerce has actually strengthened the connection between enterprises and consumers, broadened the sales channels, and increased the frequency of transactions, thereby promoting the development of the market.
The global collectible trading card market size was valued at USD 900.53 million in 2015 and increased to USD 1130.46 million in 2019. On the whole, the global collectible trading card market has been in a state of volatility in recent years, and the market size has fluctuated greatly. Stimulated by the economic recovery in 2022, the market size of the collectible trading card market will grow significantly, and then maintain a steady growth. We predict that the global collectible trading card market size will reach USD 1877.60 million in 2026.
With the penetration of digital technology in all walks of life and the popularity of consumer electronics, most consumers are ready to buy digital collection trading cards. The number of cards collected digitally using Panini America\'s NFL Blitz and NBA Dunk apps has reportedly increased significantly during the pandemic. Panini America has also created a tool in the app called Card Hunter that allows consumers to search for cards to collect. Digital technology can be used to build digital collectible trading card platforms to do things that are difficult to do with physical collectible trading cards, such as virtual stores, multiplayer games, card tracking and embedded content. Therefore, it is foreseeable that the digital collection trading card will become one of the main development trends in the future.
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