A hat is a head covering that people wear for a variety of reasons, including protection from weather conditions, ceremonial reasons such as graduation from college, religious reasons, safety, or as a fashion accessory. In the past, hats were a symbol of social status. In the military, hats can indicate nationality, division, rank, or regiment. Police officers often wear unique hats, such as pointed caps or brim hats, like those worn by the Royal Canadian Mounted Police.
Some hats have protective features. For example, hard hats protect heads of construction workers from falling objects, British police guard helmets protect officers\' heads, sun hats protect the face and shoulders from the sun, and cowboy hats protect against sunlight and Rain, there is also a ushanka leather cap with foldable ear cups to help keep the head and ears warm. Some hats are worn for ceremonial purposes, such as the bachelor caps worn at college graduations. Some hats are worn by members of specific occupations, such as the toque worn by chefs. Some hats have religious functions, such as the diadem worn by bishops and the turban worn by Sikhs. In different occasions, the right hat will also play the role of icing on the cake. For example, in some formal business gatherings, when the ladies wear evening dresses, a small top hat will make them more formal and dignified. As a more common hat suitable for leisure sports, the peaked cap will also enhance personal fashion.
Hats are generally divided into men\'s hats and women\'s hats: men\'s hats mainly include peaked caps, uniform caps, berets, travel caps, which mainly reflect the tough style and demeanor of men\'s clothing. Women\'s hats mostly reflect female characteristics, usually multi-color, soft lines, heavy decoration, heavy clothing matching. On the basis of the hat shape, ornaments such as veils, flowers and feathers are also added. In 2020, the market shares of men\'s hats and women\'s hats in the entire market are 54.09% and 45.91%, respectively.
People can buy hats online by simply using a web browser over the Internet to buy hats directly from sellers. People can also buy hats offline, which means they can go to specialty stores or supermarkets that generally sell household goods, while having a wider selection of different types of products. In 2020, the market shares of the number of people who purchased hats through different online and offline channels will be 67.76% and 32.24%, respectively.
With a Large Population, Asia Pacific Has the Greatest Demand for Hats
In Europe, especially Britain, the historical and cultural significance of hats is far-reaching. To a certain extent, it represents the cultural concept, political concept and national identity of a person or even a country. With the rapid integration of global informatization, Eastern and Western fashion trends are increasingly influencing each other. With the inflow of Western hat culture, especially the influence of top hat culture, hats with high fashion and high matching degree such as top hats, small top hats, and jazz hats are gradually becoming popular from the upper class.
In China, theThirteenth Five-Year Plan for the Development of the Hat Industryissued by the central government clearly requires the hat industry to grow by 30% by 2020. In addition, local governments have introduced policies to increase industry penetration. In 2019, the hat industry has become a market for policy dividends. The hat industry is conducive to improving the quality of life of the people, so the market demand is increasing, which has driven the development of the entire Asia-Pacific market.
In 2015, North America, Europe, Asia Pacific, South America, the Middle East and Africa accounted for 27.17%, 33.65%, 34.45%, 2.52%, and 2.21% of the global hat market, respectively. In 2020, their market shares were 25.71% and 33.75%. %, 35.56%, 2.65%, 2.33%.
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With Increasing Personalized Demand, Internet + Hat is Developing Rapidly
Hats are now widely seen as a fashion item among consumers, leading them to purchase them more as a style statement than just a necessity. With the personalization trend on the rise among millennials and younger generations, many small and local businesses have launched innovative products offering custom hats. Consumers, individually or in groups, are increasingly customizing hats and apparel to stand out and develop their hobby. This paradigm shift observed in consumer buying behavior is expected to boost the hat market over the forecast period. Furthermore, the market is expected to witness healthy growth in the coming years, driven by the latest fashion trends, improving product attributes, and rising demand for premium, premium, and retro style hats.
In 2015, the total revenue of the global hat industry market was 4818.00 million US dollars, which increased to 5313.77 million US dollars in 2020. According to forecast data, the total revenue of the global hat industry market will reach 5731.25 million US dollars in 2026.
Technological development empowers VR, big data, cloud computing, artificial intelligence, 5G, etc., and gradually transitions from first-tier cities to 2.3-tier cities, realizing the popularization of technical experience in the hat industry. The hat industry has introduced ERP, OA, EAP and other systems to optimize information management and construction links and improve industry efficiency. Additionally, widespread internet access and the consequent growing preference for online shopping is changing shopping patterns and boosting hat sales. The combination of the Internet and hats reduces intermediate links and provides users with cost-effective services. The Internet + application in the field of hats has brought new development space for hats. On this basis, the competition between traditional enterprises and Internet platforms is fierce. Enterprises improve market competitiveness by improving user experience and efficiency, providing new growth space for the hat industry.
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