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The Development of New Materials and New Functions Will Promote the Rapid Growth of Outdoor Apparel Market

  • PostDate：2022-07-08

Outdoor apparel is the clothing worn for outdoor sports. The outdoor environment is complex and changeable. In order to resist the harm of the harsh environment to the human body, protect the body heat from being lost and quickly discharge the sweat generated during sports, many people will wear special Outdoor Apparel when climbing, rock climbing and other outdoor sports. Outdoor Apparel can be divided into urban leisure sports clothing and polar outdoor sports clothing. Urban leisure Outdoor Apparel including ordinary hoodies, T-shirts, etc.; While polar outdoor sports clothing is usually functional clothing, such as quick drying clothes, emergency clothes, cycling clothes, etc., and the fabric of such clothing is usually functional fabric. 

The sales channels of outdoor apparel are mainly wired and offline.  Among them, the offline market dominates.  In 2015, the offline market value of the global Outdoor Apparel industry was 17,529.80 million DOLLARS, while the online market value was only 6,477.05 million dollars.  In 2020, the value of offline sales increased to 20,724.98 million US dollars, accounting for 72% of the market.

The outdoor Apparel industry in the Asia-pacific region is developing rapidly

In terms of regions, the Outdoor Apparel market revenue in Europe, Middle East & Africa reached $10,467.17 million in 2020, accounting for 36.36% of the global market share. Second, The Americas with $9247.41 million of market revenue, accounting for 32.75% of the market share, ranked second. Asia Pacific ranked third with 30.89% of the market and $8,890.37 million in revenue. 

At present, outdoor sports are mainly concentrated in Europe and the United States and other developed countries. In developing countries, the proportion of people participating in outdoor sports is very low.  An optimistic estimate is that no more than 1% of cities will have good outdoor activity.  However, in the area where the development of outdoor sports is relatively backward, it still belongs to the individual conscious individual behavior.

Except Europe and The United States, outdoor sports in most regions started late, experienced the embryonic stage, the initial stage, the cultivation stage, and realized the transformation from administration-led to commercialization and popularization. 

In China, for example, more and more people are participating in outdoor sports, with nearly 60 million people taking part in mountaineering, rock climbing and hiking, but there is still a long way to go compared to the 50 percent participation rate in the United States. Hiking/stretching, recreational fitness climbing and camping are the most popular genres in China, while low-end outdoor products remain the most popular choice.  In addition, the outdoor goods industry retail sales continue to slow, making the industry into a period of adjustment. 

The Outdoor Apparel market in the Asia-pacific region is in a rapid development stage.  Due to the low entry threshold of the industry in the early stage, homogeneous competition phenomenon is more obvious.  A large number of brands build their own unique brand culture mainly through differentiated marketing, mainly concentrated in the second and third-tier cities. Distribution, brand awareness and competitiveness are relatively weak. However, the focus of competition has gradually evolved from the initial production competition, price competition to channel competition, and then spread to the current stage of brand competition. Although it has promoted product research and development and the overall strength of enterprises to a certain extent, the fierce competition between small companies still makes enterprises invest more money in marketing and other profit methods. Therefore, the long-term development of the Outdoor Apparel industry in the Asia-Pacific region still has certain constraints.

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The development of new materials and new functions will promote the rapid growth of outdoor Apparel market 

The market size of the global outdoor apparel industry was $24,006.84 million in 2015, and then began to increase year by year, increasing to $29,648.38 million in 2019, with a compound annual growth rate (CAGR) of 5.42% from 2015 to 2019.  However, in 2020, due to the impact of the epidemic, the market size decreased to $28,784.96 million. 

The internal factors and external forces of outdoor sports jointly promote consumer demand for Outdoor Apparel products.  Consumers\' love for healthy lifestyles and the growing adventure tourism industry

continue to drive the growth of the global outdoor apparel market.  At the same time, the hosting of the Tokyo Olympic Games, Beijing Winter Olympic Games, European Football Championships and other international events will greatly enhance the public\'s awareness and participation in sports and fitness.  Outdoor brands will also take advantage of the traffic and buzz generated by sporting events. 

Stable economic conditions and rising disposable incomes have contributed to the growth of the outdoor sportswear market.  Preference for unique and exotic holiday experiences, rising middle and upper class disposable income and related expenses, and increased demand for and interest in outdoor sports or activities are also supporting the growth of the outdoor sportswear market.  In addition, the increase in disposable income, as well as the availability of new and improved outdoor sports apparel, can also effectively promote the adoption of high-end products in the industry. 

Today, outdoor sports are no longer just a way for people to keep fit, they are also a new way for family or friends to get together.  When people participate in outdoor activities, they begin to pay more attention to the functions and effects of products.  A windbreaker made of a special fabric, for example, loses water more than five times faster than pure cotton and dries automatically in 10 minutes after it rains.  It also protects against ultraviolet rays and mosquito bites.  In the future, outdoor apparel with special functions made of new materials may become the mainstream of the market.  Under the impetus of various factors, the global Outdoor Apparel market may accelerate growth, it is estimated that by 2025, the total market size of the industry will reach $39423.23 million.

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